--- title: "Mrs Butterworth's vs Torani: Which is searched more?" description: "Is Mrs Butterworth's or Torani more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Syrups set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mrs-butterworths-vs-torani" publisher: "Brandwave" --- # Mrs Butterworth's vs Torani: Which is searched more? Is Mrs Butterworth's or Torani more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Syrups set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mrs Butterworth's and Torani - **Competitive set**: Syrups - **Market**: Global - **Month measured**: Sep 2026 - **Mrs Butterworth's Share of Search**: 8.5% - **Torani Share of Search**: 42.1% ## Is Mrs Butterworth's or Torani more popular in search? - In September 2026, Torani had more branded searches than Mrs Butterworth's among syrups worldwide. Torani had about 110,000 branded searches, while Mrs Butterworth's had 22,200. Torani made up 42.1% of all syrup searches we track, and Mrs Butterworth's accounted for 8.5%. - Torani was ahead of Mrs Butterworth's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mrs Butterworth's’ share of searches among syrups worldwide moved from 10.1% to 8.5%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Torani’s share of searches among syrups worldwide moved from 41.3% to 42.1%, and its estimated monthly branded searches moved from 90.5K to 110K. ## Top syrups in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Torani appeared in all five answers. Mrs Butterworth's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Torani was listed before Mrs Butterworth's in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Torani | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mrs Butterworth's | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | DaVinci | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Sweetbird | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Teisseire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Routin 1883 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about syrups - Asked ChatGPT "Which syrup brand should I buy?": 1. Torani, 2. Monin, 3. Mrs Butterworth's - Asked ChatGPT "What are the best syrup brands?": 1. Mrs Butterworth's, 2. Torani, 3. Monin - Asked ChatGPT "What's the best syrup brand for coffee drinks?": 1. Monin, 2. Torani, 3. DaVinci - Searched Google, AI Overview "syrup brands": 1. Mrs Butterworth's, 2. Torani, 3. Monin, 4. DaVinci - Searched Google, AI Overview "drink syrups": 1. Torani, 2. Monin Not named in any answer: Sweetbird, Teisseire and Routin 1883. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for syrups worldwide in September 2026? - In September 2026, Monin overtook Torani to become the leader among syrups worldwide, with 42.1% of the searches. - In September 2026, Mrs Butterworth's gained share of searches among syrups worldwide, from 7.7% to 8.5%. - In September 2026, Torani lost share of searches among syrups worldwide, from 46.9% to 42.1%. ## Month by month | Month | Mrs Butterworth's estimated searches | Mrs Butterworth's Share of Search | Mrs Butterworth's rank | Torani estimated searches | Torani Share of Search | Torani rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 10.1% | 3 | 90.5K | 41.3% | 2 | | Nov 2025 | 18.1K | 7.7% | 3 | 110K | 47% | 1 | | Dec 2025 | 22.2K | 9.3% | 3 | 110K | 46.3% | 1 | | Jan 2026 | 22.2K | 9.3% | 3 | 110K | 46.2% | 1 | | Feb 2026 | 18.1K | 8.4% | 3 | 110K | 51.1% | 1 | | Mar 2026 | 18.1K | 7.7% | 3 | 110K | 46.9% | 1 | | Apr 2026 | 18.1K | 6.4% | 3 | 135K | 48% | 1 | | May 2026 | 18.1K | 5.8% | 3 | 165K | 52.7% | 1 | | Jun 2026 | 18.1K | 6.4% | 3 | 135K | 47.5% | 1 | | Jul 2026 | 18.1K | 5.9% | 3 | 135K | 43.7% | 2 | | Aug 2026 | 22.2K | 7.7% | 3 | 135K | 46.9% | 1 | | Sep 2026 | 22.2K | 8.5% | 3 | 110K | 42.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Mrs Butterworth's’ and Torani’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mrs Butterworth's**: Measured on the search term “mrs. butterworths”. - **Torani**: Measured on the search term “torani syrup”. - [Mrs Butterworth's profile](/demand/global-en/brands/mrs-butterworths) - [Torani profile](/demand/global-en/brands/torani) - [All syrups worldwide](/demand/global-en/categories/syrups): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mrs Butterworth's or Torani more popular in search? In September 2026, Torani had more branded searches than Mrs Butterworth's among syrups worldwide. Torani had about 110,000 branded searches, while Mrs Butterworth's had 22,200. Torani made up 42.1% of all syrup searches we track, and Mrs Butterworth's accounted for 8.5%. ## Cite this page Brandwave. "Mrs Butterworth's vs Torani: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mrs-butterworths-vs-torani This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mrs-butterworths-vs-torani. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.