---
title: "MPC vs The Mill: Which is searched more?"
description: "Which is more popular in search, MPC or The Mill? Compare estimated monthly branded-search demand and Share of Search inside the Video production companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mpc-vfx-vs-the-mill"
publisher: "Brandwave"
---

# MPC vs The Mill: Which is searched more?

Which is more popular in search, MPC or The Mill? Compare estimated monthly branded-search demand and Share of Search inside the Video production companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MPC and The Mill
- **Competitive set**: Video production companies
- **Market**: Global
- **Month measured**: Aug 2026
- **MPC Share of Search**: 0.1%
- **The Mill Share of Search**: 43.5%

## Which is more popular in search, MPC or The Mill?

- In August 2026, The Mill had more branded searches than MPC among video production companies worldwide. The Mill was estimated to have 301K branded searches compared to MPC’s 720, and held a 43.5% Share of Search versus MPC’s 0.1%.
- The Mill was ahead of MPC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MPC’s estimated Share of Search among video production companies worldwide moved from 0.33% to 0.1%, and its estimated monthly branded searches moved from 1.9K to 720.
- Across the 11 months ending August 2026, The Mill’s estimated Share of Search among video production companies worldwide moved from 52.5% to 43.5%, and its estimated monthly branded searches moved from 302K to 301K.

## How did search popularity change for video production companies worldwide in August 2026?

- In August 2026, Partizan overtook The Mill to take the highest estimated Share of Search among video production companies worldwide, at 53.2%.
- In August 2026, The Mill lost estimated Share of Search among video production companies worldwide, from 57.4% to 43.5%.
- Estimated monthly branded searches for MPC worldwide fell 62.1% over 11 measured months, from 1.9K to 720 in August 2026.

## Month by month

| Month | MPC estimated searches | MPC Share of Search | MPC rank | The Mill estimated searches | The Mill Share of Search | The Mill rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.33% | 6 | 302K | 52.5% | 1 |
| Nov 2025 | 1K | 0.19% | 6 | 246K | 47.7% | 1 |
| Dec 2025 | 1K | 0.16% | 6 | 301K | 48.4% | 1 |
| Jan 2026 | 1K | 0.17% | 6 | 246K | 43.1% | 2 |
| Feb 2026 | 880 | 0.19% | 6 | 246K | 52.3% | 1 |
| Mar 2026 | 880 | 0.17% | 6 | 301K | 56.7% | 1 |
| Apr 2026 | 720 | 0.11% | 6 | 301K | 48.1% | 1 |
| May 2026 | 720 | 0.13% | 6 | 368K | 66.2% | 1 |
| Jun 2026 | 720 | 0.17% | 6 | 301K | 69.4% | 1 |
| Jul 2026 | 720 | 0.14% | 6 | 301K | 57.4% | 1 |
| Aug 2026 | 720 | 0.1% | 6 | 301K | 43.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MPC’s and The Mill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MPC**: Measured on the search term “mpc vfx”.
- **The Mill**: Measured on the search terms “the mill” and “the mill vfx”, summed into one figure.

- [MPC profile](/demand/global-en/brands/mpc-vfx)
- [The Mill profile](/demand/global-en/brands/the-mill)
- [All video production companies worldwide](/demand/global-en/categories/video-production-companies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MPC or The Mill?

In August 2026, The Mill had more branded searches than MPC among video production companies worldwide. The Mill was estimated to have 301K branded searches compared to MPC’s 720, and held a 43.5% Share of Search versus MPC’s 0.1%.

## Cite this page

Brandwave. "MPC vs The Mill: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mpc-vfx-vs-the-mill

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mpc-vfx-vs-the-mill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.