---
title: "mParticle vs Tealium: Which is searched more?"
description: "Which is more popular in search, mParticle or Tealium? Compare estimated monthly branded-search demand and Share of Search inside the Customer data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mparticle-vs-tealium"
publisher: "Brandwave"
---

# mParticle vs Tealium: Which is searched more?

Which is more popular in search, mParticle or Tealium? Compare estimated monthly branded-search demand and Share of Search inside the Customer data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: mParticle and Tealium
- **Competitive set**: Customer data platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **mParticle Share of Search**: 3.1%
- **Tealium Share of Search**: 13.1%

## Which is more popular in search, mParticle or Tealium?

- In August 2026, Tealium had more branded searches than mParticle among customer data platforms worldwide. Tealium was estimated to have 8.1K branded searches compared to mParticle’s 1.9K, and held a 13.1% Share of Search versus mParticle’s 3.1%.
- Tealium was ahead of mParticle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms worldwide moved from 4.8% to 3.1%, and its estimated monthly branded searches moved from 4.5K to 1.9K.
- Across the 11 months ending August 2026, Tealium’s estimated Share of Search among customer data platforms worldwide held steady at 13.1%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

## How did search popularity change for customer data platforms worldwide in August 2026?

- In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 4% to 3.1%.
- Estimated monthly branded searches for Tealium worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

## Month by month

| Month | mParticle estimated searches | mParticle Share of Search | mParticle rank | Tealium estimated searches | Tealium Share of Search | Tealium rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5K | 4.8% | 6 | 12.1K | 13.1% | 3 |
| Nov 2025 | 3.7K | 4.8% | 6 | 9.9K | 12.8% | 3 |
| Dec 2025 | 3K | 4.1% | 6 | 8.1K | 11.2% | 3 |
| Jan 2026 | 3K | 3.7% | 6 | 9.9K | 12.2% | 3 |
| Feb 2026 | 3K | 3.7% | 6 | 9.9K | 12.3% | 3 |
| Mar 2026 | 3K | 3.6% | 6 | 9.9K | 11.9% | 3 |
| Apr 2026 | 2.9K | 3.3% | 6 | 8.1K | 9% | 3 |
| May 2026 | 2.9K | 3.5% | 6 | 8.1K | 9.6% | 3 |
| Jun 2026 | 2.5K | 3.8% | 6 | 8.1K | 12.6% | 3 |
| Jul 2026 | 2.4K | 4% | 6 | 8.1K | 13.2% | 3 |
| Aug 2026 | 1.9K | 3.1% | 6 | 8.1K | 13.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using mParticle’s and Tealium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **mParticle**: Measured on the search terms “m particle” and “mparticle”, summed into one figure.
- **Tealium**: Measured on the search term “tealium”.

- [mParticle profile](/demand/global-en/brands/mparticle)
- [Tealium profile](/demand/global-en/brands/tealium)
- [All customer data platforms worldwide](/demand/global-en/categories/customer-data-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, mParticle or Tealium?

In August 2026, Tealium had more branded searches than mParticle among customer data platforms worldwide. Tealium was estimated to have 8.1K branded searches compared to mParticle’s 1.9K, and held a 13.1% Share of Search versus mParticle’s 3.1%.

## Cite this page

Brandwave. "mParticle vs Tealium: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mparticle-vs-tealium

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mparticle-vs-tealium. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.