--- title: "mParticle vs RudderStack: Which is more popular by branded search?" description: "Which is more popular in search, mParticle or RudderStack? Compare estimated monthly branded-search demand and Share of Search inside the Customer data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mparticle-vs-rudderstack" publisher: "Brandwave" --- # mParticle vs RudderStack: Which is more popular by branded search? Which is more popular in search, mParticle or RudderStack? Compare estimated monthly branded-search demand and Share of Search inside the Customer data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: mParticle and RudderStack - **Competitive set**: Customer data platforms - **Market**: Global - **Month measured**: Aug 2026 - **mParticle Share of Search**: 5% - **RudderStack Share of Search**: 14.1% ## Which is more popular in search, mParticle or RudderStack? - In August 2026, RudderStack had more branded searches than mParticle among customer data platforms worldwide. RudderStack was estimated to have 5.5K branded searches compared to mParticle’s 1.9K, and held a 14.1% Share of Search versus mParticle’s 5%. - RudderStack was ahead of mParticle in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms worldwide moved from 9.4% to 5%, and its estimated monthly branded searches moved from 4.5K to 1.9K. - Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms worldwide moved from 17.4% to 14.1%, and its estimated monthly branded searches moved from 8.3K to 5.5K. ## How did search popularity change for customer data platforms worldwide in August 2026? - In August 2026, RudderStack lost estimated Share of Search among customer data platforms worldwide, from 16.3% to 14.1%. - In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 5.9% to 5%. ## Month by month | Month | mParticle estimated searches | mParticle Share of Search | mParticle rank | RudderStack estimated searches | RudderStack Share of Search | RudderStack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 9.4% | 4 | 8.3K | 17.4% | 2 | | Nov 2025 | 3.7K | 9.2% | 4 | 8.2K | 20.5% | 2 | | Dec 2025 | 3K | 8% | 4 | 6.7K | 18.1% | 2 | | Jan 2026 | 3K | 6.8% | 4 | 8.3K | 18.7% | 2 | | Feb 2026 | 3K | 6.9% | 4 | 6.7K | 15.6% | 2 | | Mar 2026 | 3K | 6.5% | 4 | 8.3K | 18.1% | 2 | | Apr 2026 | 2.9K | 6% | 4 | 6.8K | 13.7% | 2 | | May 2026 | 2.9K | 6% | 4 | 6.8K | 13.8% | 2 | | Jun 2026 | 2.5K | 5.9% | 4 | 6.7K | 16.2% | 2 | | Jul 2026 | 2.4K | 5.9% | 4 | 6.7K | 16.3% | 2 | | Aug 2026 | 1.9K | 5% | 4 | 5.5K | 14.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using mParticle’s and RudderStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **mParticle**: Measured on the search terms “m particle” and “mparticle”, summed into one figure. - **RudderStack**: Measured on the search terms “rudderstack”, “rudderstack cdp”, “rudderstack com” and “rudderstack reverse etl”, summed into one figure. - [mParticle profile](/demand/global-en/brands/mparticle) - [RudderStack profile](/demand/global-en/brands/rudderstack) - [All customer data platforms worldwide](/demand/global-en/categories/customer-data-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, mParticle or RudderStack? In August 2026, RudderStack had more branded searches than mParticle among customer data platforms worldwide. RudderStack was estimated to have 5.5K branded searches compared to mParticle’s 1.9K, and held a 14.1% Share of Search versus mParticle’s 5%. ## Cite this page Brandwave. "mParticle vs RudderStack: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mparticle-vs-rudderstack This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mparticle-vs-rudderstack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.