--- title: "Moz vs SE Ranking: Which is searched more?" description: "Is Moz or SE Ranking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO rank tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/moz-vs-se-ranking" publisher: "Brandwave" --- # Moz vs SE Ranking: Which is searched more? Is Moz or SE Ranking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO rank tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Moz and SE Ranking - **Competitive set**: SEO rank tracking platforms - **Market**: Global - **Month measured**: Sep 2026 - **Moz Share of Search**: 9.3% - **SE Ranking Share of Search**: 4.2% ## Is Moz or SE Ranking more popular in search? - In September 2026, Moz had more branded searches than SE Ranking among SEO rank tracking platforms worldwide. Moz had about 110,000 branded searches, while SE Ranking had 49,500. Moz made up 9.3% of all SEO rank tracking platform searches we track, and SE Ranking accounted for 4.2%. - Moz was ahead of SE Ranking in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Moz’s share of searches among SEO rank tracking platforms worldwide moved from 8.8% to 9.3%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, SE Ranking’s share of searches among SEO rank tracking platforms worldwide moved from 4.8% to 4.2%, and its estimated monthly branded searches moved from 74K to 49.5K. ## Top SEO rank tracking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SE Ranking appeared in all five answers. Moz did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Semrush | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SE Ranking | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AccuRanker | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ahrefs | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Nightwatch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Mangools SERPWatcher | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Wincher | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Moz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ProRankTracker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SEO rank tracking platforms - Asked ChatGPT "Which SEO rank tracking platform should I use?": 1. SE Ranking, 2. Semrush, 3. AccuRanker, 4. Nightwatch, 5. Mangools SERPWatcher - Asked ChatGPT "What are the best SEO rank tracking platforms?": 1. Semrush, 2. Ahrefs, 3. SE Ranking, 4. AccuRanker, 5. Nightwatch, 6. Mangools SERPWatcher - Asked ChatGPT "What's the best SEO rank tracking platform for keyword positions?": 1. AccuRanker, 2. Semrush, 3. SE Ranking, 4. Ahrefs - Searched Google, AI Overview "best rank tracker": 1. SE Ranking, 2. AccuRanker, 3. Semrush, 4. Ahrefs, 5. Nightwatch, 6. Wincher - Searched Google, AI Overview "rank tracking software": 1. Semrush, 2. SE Ranking, 3. Ahrefs, 4. AccuRanker, 5. Mangools SERPWatcher Not named in any answer: Moz and ProRankTracker. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for SEO rank tracking platforms worldwide in September 2026? - In September 2026, SE Ranking gained share of searches among SEO rank tracking platforms worldwide, from 3.3% to 4.2%. - In September 2026, Moz lost share of searches among SEO rank tracking platforms worldwide, from 10.9% to 9.3%. ## Month by month | Month | Moz estimated searches | Moz Share of Search | Moz rank | SE Ranking estimated searches | SE Ranking Share of Search | SE Ranking rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 8.8% | 3 | 74K | 4.8% | 4 | | Nov 2025 | 135K | 9.4% | 3 | 60.5K | 4.2% | 4 | | Dec 2025 | 135K | 11.8% | 3 | 49.5K | 4.3% | 4 | | Jan 2026 | 135K | 10.4% | 3 | 60.5K | 4.7% | 4 | | Feb 2026 | 110K | 8.6% | 3 | 60.5K | 4.8% | 4 | | Mar 2026 | 110K | 7.7% | 3 | 60.5K | 4.2% | 4 | | Apr 2026 | 135K | 9% | 3 | 60.5K | 4% | 4 | | May 2026 | 135K | 9.6% | 3 | 110K | 7.9% | 4 | | Jun 2026 | 135K | 10.6% | 3 | 49.5K | 3.9% | 4 | | Jul 2026 | 135K | 9.9% | 3 | 49.5K | 3.6% | 4 | | Aug 2026 | 135K | 10.9% | 3 | 40.5K | 3.3% | 4 | | Sep 2026 | 110K | 9.3% | 3 | 49.5K | 4.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Moz’s and SE Ranking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Moz**: Measured on the search term “moz”. - **SE Ranking**: Measured on the search term “se ranking”. - [Moz profile](/demand/global-en/brands/moz) - [SE Ranking profile](/demand/global-en/brands/se-ranking) - [All SEO rank tracking platforms worldwide](/demand/global-en/categories/seo-rank-tracking-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Moz or SE Ranking more popular in search? In September 2026, Moz had more branded searches than SE Ranking among SEO rank tracking platforms worldwide. Moz had about 110,000 branded searches, while SE Ranking had 49,500. Moz made up 9.3% of all SEO rank tracking platform searches we track, and SE Ranking accounted for 4.2%. ## Cite this page Brandwave. "Moz vs SE Ranking: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/moz-vs-se-ranking This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/moz-vs-se-ranking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.