---
title: "Moz Pro vs Serpstat: Which is more popular by branded search?"
description: "Which is more popular in search, Moz Pro or Serpstat? Compare estimated monthly branded-search demand and Share of Search inside the SEO software platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/moz-pro-vs-serpstat"
publisher: "Brandwave"
---

# Moz Pro vs Serpstat: Which is more popular by branded search?

Which is more popular in search, Moz Pro or Serpstat? Compare estimated monthly branded-search demand and Share of Search inside the SEO software platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Moz Pro and Serpstat
- **Competitive set**: SEO software platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Moz Pro Share of Search**: 0.14%
- **Serpstat Share of Search**: 0.4%

## Which is more popular in search, Moz Pro or Serpstat?

- In August 2026, Serpstat had more branded searches than Moz Pro among SEO software platforms worldwide. Serpstat was estimated to have 5.4K branded searches compared to Moz Pro’s 1.9K, and held a 0.4% Share of Search versus Moz Pro’s 0.14%.
- Serpstat was ahead of Moz Pro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Moz Pro’s estimated Share of Search among SEO software platforms worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 3K to 1.9K.
- Across the 11 months ending August 2026, Serpstat’s estimated Share of Search among SEO software platforms worldwide moved from 0.58% to 0.4%, and its estimated monthly branded searches moved from 9.9K to 5.4K.

## How did search popularity change for SEO software platforms worldwide in August 2026?

- Estimated monthly branded searches for Serpstat worldwide fell 45.4% over 11 measured months, from 9.9K to 5.4K in August 2026.
- Estimated monthly branded searches for Moz Pro worldwide fell 35.5% over 11 measured months, from 3K to 1.9K in August 2026.

## Month by month

| Month | Moz Pro estimated searches | Moz Pro Share of Search | Moz Pro rank | Serpstat estimated searches | Serpstat Share of Search | Serpstat rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3K | 0.18% | 7 | 9.9K | 0.58% | 6 |
| Nov 2025 | 2.5K | 0.15% | 7 | 9.9K | 0.62% | 6 |
| Dec 2025 | 2.4K | 0.19% | 7 | 6.6K | 0.53% | 6 |
| Jan 2026 | 3K | 0.2% | 7 | 8.1K | 0.56% | 6 |
| Feb 2026 | 3.2K | 0.22% | 7 | 8.1K | 0.58% | 6 |
| Mar 2026 | 3.7K | 0.16% | 7 | 9.9K | 0.43% | 6 |
| Apr 2026 | 3K | 0.17% | 7 | 8.1K | 0.47% | 6 |
| May 2026 | 3K | 0.19% | 7 | 8.1K | 0.52% | 6 |
| Jun 2026 | 2.4K | 0.17% | 7 | 6.6K | 0.45% | 6 |
| Jul 2026 | 2.4K | 0.16% | 7 | 5.4K | 0.37% | 6 |
| Aug 2026 | 1.9K | 0.14% | 7 | 5.4K | 0.4% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Moz Pro’s and Serpstat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Moz Pro**: Measured on the search terms “moz pro” and “moz pro seo”, summed into one figure.
- **Serpstat**: Measured on the search terms “serpstat” and “serpstat seo”, summed into one figure.

- [Moz Pro profile](/demand/global-en/brands/moz-pro)
- [Serpstat profile](/demand/global-en/brands/serpstat)
- [All SEO software platforms worldwide](/demand/global-en/categories/seo-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Moz Pro or Serpstat?

In August 2026, Serpstat had more branded searches than Moz Pro among SEO software platforms worldwide. Serpstat was estimated to have 5.4K branded searches compared to Moz Pro’s 1.9K, and held a 0.4% Share of Search versus Moz Pro’s 0.14%.

## Cite this page

Brandwave. "Moz Pro vs Serpstat: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/moz-pro-vs-serpstat

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/moz-pro-vs-serpstat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.