--- title: "Moz Local vs Whitespark: Which is searched more?" description: "Is Moz Local or Whitespark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/moz-local-vs-whitespark" publisher: "Brandwave" --- # Moz Local vs Whitespark: Which is searched more? Is Moz Local or Whitespark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Moz Local and Whitespark - **Competitive set**: Local SEO platforms - **Market**: Global - **Month measured**: Sep 2026 - **Moz Local Share of Search**: 1.3% - **Whitespark Share of Search**: 10.7% ## Is Moz Local or Whitespark more popular in search? - In September 2026, Whitespark had more branded searches than Moz Local among local SEO platforms worldwide. Whitespark had about 8,170 branded searches, while Moz Local had 1,000. Whitespark made up 10.7% of all local SEO platform searches we track, and Moz Local accounted for 1.3%. - Whitespark was ahead of Moz Local in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Moz Local’s share of searches among local SEO platforms worldwide moved from 2.8% to 1.3%, and its estimated monthly branded searches moved from 2.4K to 1K. - Across the 12 months ending September 2026, Whitespark’s share of searches among local SEO platforms worldwide moved from 6.3% to 10.7%, and its estimated monthly branded searches moved from 5.5K to 8.2K. ## Top local SEO platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Whitespark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Moz Local was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Whitespark was listed before Moz Local in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BrightLocal | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush Local | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Whitespark | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Local Falcon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Moz Local | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Yext | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Localo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Local Viking | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about local SEO platforms - Asked ChatGPT "Which local SEO platform should I use?": 1. BrightLocal, 2. Semrush Local, 3. Whitespark, 4. Local Falcon - Asked ChatGPT "What are the best local SEO platforms?": 1. BrightLocal, 2. Whitespark, 3. Semrush Local, 4. Local Falcon, 5. Moz Local, 6. Yext, 7. Localo - Asked ChatGPT "What's the best local SEO platform for local businesses?": 1. BrightLocal, 2. Semrush Local, 3. Whitespark, 4. Local Falcon, 5. Moz Local - Searched Google, AI Overview "local seo platforms": 1. BrightLocal, 2. Semrush Local, 3. Whitespark, 4. Moz Local, 5. Yext, 6. Local Falcon, 7. Local Viking - Searched Google, AI Overview "citation management software": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for local SEO platforms worldwide in September 2026? - In September 2026, Whitespark gained share of searches among local SEO platforms worldwide, from 9.9% to 10.7%. - In September 2026, Moz Local lost share of searches among local SEO platforms worldwide, from 1.9% to 1.3%. ## Month by month | Month | Moz Local estimated searches | Moz Local Share of Search | Moz Local rank | Whitespark estimated searches | Whitespark Share of Search | Whitespark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 2.8% | 5 | 5.5K | 6.3% | 4 | | Nov 2025 | 1.6K | 2.2% | 5 | 5.5K | 7.5% | 4 | | Dec 2025 | 1.9K | 2.6% | 5 | 5.5K | 7.4% | 4 | | Jan 2026 | 1.9K | 2.4% | 5 | 6.7K | 8.5% | 4 | | Feb 2026 | 3.6K | 4.6% | 5 | 5.6K | 7% | 4 | | Mar 2026 | 2.9K | 3.4% | 5 | 6.7K | 7.8% | 4 | | Apr 2026 | 2.4K | 3.1% | 5 | 6.8K | 8.6% | 4 | | May 2026 | 2.9K | 3.7% | 5 | 5.6K | 7.1% | 4 | | Jun 2026 | 1.6K | 2.2% | 5 | 5.5K | 7.7% | 4 | | Jul 2026 | 1.9K | 2.6% | 5 | 5.6K | 7.5% | 4 | | Aug 2026 | 1.3K | 1.9% | 5 | 6.7K | 9.9% | 4 | | Sep 2026 | 1K | 1.3% | 6 | 8.2K | 10.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Moz Local’s and Whitespark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Moz Local**: Measured on the search term “moz local”. - **Whitespark**: Measured on the search terms “whitespark” and “whitespark local seo”, summed into one figure. - [Moz Local profile](/demand/global-en/brands/moz-local) - [Whitespark profile](/demand/global-en/brands/whitespark) - [All local SEO platforms worldwide](/demand/global-en/categories/local-seo-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Moz Local or Whitespark more popular in search? In September 2026, Whitespark had more branded searches than Moz Local among local SEO platforms worldwide. Whitespark had about 8,170 branded searches, while Moz Local had 1,000. Whitespark made up 10.7% of all local SEO platform searches we track, and Moz Local accounted for 1.3%. ## Cite this page Brandwave. "Moz Local vs Whitespark: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/moz-local-vs-whitespark This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/moz-local-vs-whitespark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.