---
title: "Moz Local vs Synup: Which is more popular by branded search?"
description: "Which is more popular in search, Moz Local or Synup? Compare estimated monthly branded-search demand and Share of Search inside the Listing management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/moz-local-vs-synup"
publisher: "Brandwave"
---

# Moz Local vs Synup: Which is more popular by branded search?

Which is more popular in search, Moz Local or Synup? Compare estimated monthly branded-search demand and Share of Search inside the Listing management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Moz Local and Synup
- **Competitive set**: Listing management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Moz Local Share of Search**: 2.2%
- **Synup Share of Search**: 3.2%

## Which is more popular in search, Moz Local or Synup?

- In August 2026, Synup had more branded searches than Moz Local among listing management platforms worldwide. Synup was estimated to have 1.9K branded searches compared to Moz Local’s 1.3K, and held a 3.2% Share of Search versus Moz Local’s 2.2%.
- The lead changed hands 2 times in the 11 months ending August 2026: Moz Local took it in February 2026, Synup took it in June 2026.
- Across the 11 months ending August 2026, Moz Local’s estimated Share of Search among listing management platforms worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 11 months ending August 2026, Synup’s estimated Share of Search among listing management platforms worldwide held steady at 3.2%, and its estimated monthly branded searches moved from 2.9K to 1.9K.

## How did search popularity change for listing management platforms worldwide in August 2026?

- In August 2026, Moz Local lost estimated Share of Search among listing management platforms worldwide, from 2.8% to 2.2%.
- In August 2026, Synup rose from 5th to 4th among listing management platforms worldwide.

## Month by month

| Month | Moz Local estimated searches | Moz Local Share of Search | Moz Local rank | Synup estimated searches | Synup Share of Search | Synup rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 2.6% | 5 | 2.9K | 3.2% | 4 |
| Nov 2025 | 1.6K | 2.2% | 5 | 2.4K | 3.3% | 4 |
| Dec 2025 | 1.9K | 2.6% | 5 | 2.4K | 3.2% | 4 |
| Jan 2026 | 1.9K | 2.4% | 5 | 2.9K | 3.7% | 4 |
| Feb 2026 | 3.6K | 4.6% | 4 | 2.4K | 3.1% | 5 |
| Mar 2026 | 2.9K | 3.4% | 4 | 2.4K | 2.8% | 5 |
| Apr 2026 | 2.4K | 3.2% | 4 | 1.9K | 2.6% | 5 |
| May 2026 | 2.9K | 3.9% | 4 | 1.9K | 2.5% | 5 |
| Jun 2026 | 1.6K | 2.4% | 5 | 1.9K | 2.8% | 4 |
| Jul 2026 | 1.9K | 2.8% | 4 | 1.9K | 2.8% | 5 |
| Aug 2026 | 1.3K | 2.2% | 5 | 1.9K | 3.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Moz Local’s and Synup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Moz Local**: Measured on the search term “moz local”.
- **Synup**: Measured on the search term “synup”.

- [Moz Local profile](/demand/global-en/brands/moz-local)
- [Synup profile](/demand/global-en/brands/synup)
- [All listing management platforms worldwide](/demand/global-en/categories/listing-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Moz Local or Synup?

In August 2026, Synup had more branded searches than Moz Local among listing management platforms worldwide. Synup was estimated to have 1.9K branded searches compared to Moz Local’s 1.3K, and held a 3.2% Share of Search versus Moz Local’s 2.2%.

## Cite this page

Brandwave. "Moz Local vs Synup: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/moz-local-vs-synup

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/moz-local-vs-synup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.