--- title: "Mountainsmith vs Ruffwear: Which is searched more?" description: "Is Mountainsmith or Ruffwear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mountainsmith-vs-ruffwear" publisher: "Brandwave" --- # Mountainsmith vs Ruffwear: Which is searched more? Is Mountainsmith or Ruffwear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mountainsmith and Ruffwear - **Competitive set**: Dog backpack brands - **Market**: Global - **Month measured**: Sep 2026 - **Mountainsmith Share of Search**: 5% - **Ruffwear Share of Search**: 68.5% ## Is Mountainsmith or Ruffwear more popular in search? - In September 2026, Ruffwear had more branded searches than Mountainsmith among dog backpack brands worldwide. Ruffwear had about 60,500 branded searches, while Mountainsmith had 4,400. Ruffwear made up 68.5% of all dog backpack brand searches we track, and Mountainsmith accounted for 5%. - Ruffwear was ahead of Mountainsmith in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mountainsmith’s share of searches among dog backpack brands worldwide moved from 4.9% to 5%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, Ruffwear’s share of searches among dog backpack brands worldwide moved from 67.6% to 68.5%, and its estimated monthly branded searches held steady at 60.5K. ## Top dog backpack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ruffwear appeared in all five answers. Mountainsmith was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ruffwear was listed before Mountainsmith in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ruffwear | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | K9 Sport Sack | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kurgo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mountainsmith | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Outward Hound | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dog backpack brands - Asked ChatGPT "Which dog backpack brand should I buy?": 1. K9 Sport Sack, 2. Ruffwear, 3. Kurgo - Asked ChatGPT "What are the best dog backpack brands?": 1. Ruffwear, 2. K9 Sport Sack, 3. Kurgo, 4. Outward Hound, 5. Mountainsmith - Asked ChatGPT "What's the best dog backpack brand for hiking with a dog?": 1. Ruffwear, 2. Kurgo, 3. Mountainsmith - Searched Google, AI Overview "dog hiking backpack": 1. Ruffwear, 2. Mountainsmith, 3. Kurgo, 4. K9 Sport Sack - Searched Google, AI Overview "dog pack for hiking": 1. Ruffwear, 2. Mountainsmith, 3. Kurgo, 4. K9 Sport Sack Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog backpack brands worldwide in September 2026? - In September 2026, Ruffwear lost share of searches among dog backpack brands worldwide, from 69.7% to 68.5%. ## Month by month | Month | Mountainsmith estimated searches | Mountainsmith Share of Search | Mountainsmith rank | Ruffwear estimated searches | Ruffwear Share of Search | Ruffwear rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 4.9% | 5 | 60.5K | 67.6% | 1 | | Nov 2025 | 4.4K | 3.8% | 5 | 90.5K | 77.9% | 1 | | Dec 2025 | 4.4K | 3.9% | 5 | 74K | 65% | 1 | | Jan 2026 | 5.4K | 5.2% | 5 | 74K | 71.2% | 1 | | Feb 2026 | 4.4K | 5.2% | 5 | 60.5K | 71.2% | 1 | | Mar 2026 | 5.4K | 5.2% | 5 | 74K | 71.2% | 1 | | Apr 2026 | 4.4K | 4.2% | 5 | 74K | 70.3% | 1 | | May 2026 | 5.4K | 5% | 5 | 74K | 68% | 1 | | Jun 2026 | 4.4K | 4.1% | 5 | 74K | 68.6% | 1 | | Jul 2026 | 5.4K | 5% | 5 | 74K | 68% | 1 | | Aug 2026 | 5.4K | 5.1% | 5 | 74K | 69.7% | 1 | | Sep 2026 | 4.4K | 5% | 5 | 60.5K | 68.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Mountainsmith’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mountainsmith**: Measured on the search term “mountainsmith”. - **Ruffwear**: Measured on the search term “ruffwear”. - [Mountainsmith profile](/demand/global-en/brands/mountainsmith) - [Ruffwear profile](/demand/global-en/brands/ruffwear) - [All dog backpack brands worldwide](/demand/global-en/categories/dog-backpack-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mountainsmith or Ruffwear more popular in search? In September 2026, Ruffwear had more branded searches than Mountainsmith among dog backpack brands worldwide. Ruffwear had about 60,500 branded searches, while Mountainsmith had 4,400. Ruffwear made up 68.5% of all dog backpack brand searches we track, and Mountainsmith accounted for 5%. ## Cite this page Brandwave. "Mountainsmith vs Ruffwear: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mountainsmith-vs-ruffwear This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mountainsmith-vs-ruffwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.