--- title: "Mountain Horse vs Tredstep: Which is searched more?" description: "Is Mountain Horse or Tredstep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mountain-horse-vs-tredstep" publisher: "Brandwave" --- # Mountain Horse vs Tredstep: Which is searched more? Is Mountain Horse or Tredstep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mountain Horse and Tredstep - **Competitive set**: Equestrian boots - **Market**: Global - **Month measured**: Sep 2026 - **Mountain Horse Share of Search**: 1.2% - **Tredstep Share of Search**: 0.14% ## Is Mountain Horse or Tredstep more popular in search? - In September 2026, Mountain Horse had more branded searches than Tredstep among equestrian boots worldwide. Mountain Horse had about 8,100 branded searches, while Tredstep had 1,000. Mountain Horse made up 1.2% of all equestrian boot searches we track, and Tredstep accounted for 0.14%. - Mountain Horse was ahead of Tredstep in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mountain Horse’s share of searches among equestrian boots worldwide moved from 1.7% to 1.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, Tredstep’s share of searches among equestrian boots worldwide moved from 0.13% to 0.14%, and its estimated monthly branded searches moved from 880 to 1K. ## Top equestrian boots in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mountain Horse was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tredstep was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mountain Horse was listed before Tredstep in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ariat | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | DeNiro Boot Co. | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Mountain Horse | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Parlanti | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tredstep | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Shires | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dublin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Toggi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sherwood | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about equestrian boots - Asked ChatGPT "Which equestrian boots brand should I buy?": 1. Ariat, 2. DeNiro Boot Co., 3. Parlanti, 4. Tredstep - Asked ChatGPT "What are the best equestrian boots brands?": 1. DeNiro Boot Co., 2. Parlanti, 3. Ariat, 4. Mountain Horse, 5. Tredstep - Asked ChatGPT "What's the best equestrian boots brand for riding and stable use?": 1. Ariat, 2. Mountain Horse, 3. Tredstep - Searched Google, AI Overview "horse riding boots": 1. Ariat, 2. Mountain Horse Not named in any answer: Shires, Dublin, Toggi and Sherwood. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for equestrian boots worldwide in September 2026? - Estimated monthly branded searches for Tredstep worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026. - Estimated monthly branded searches for Mountain Horse worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. ## Month by month | Month | Mountain Horse estimated searches | Mountain Horse Share of Search | Mountain Horse rank | Tredstep estimated searches | Tredstep Share of Search | Tredstep rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 1.7% | 2 | 880 | 0.13% | 5 | | Nov 2025 | 12.1K | 1.2% | 2 | 1K | 0.1% | 5 | | Dec 2025 | 9.9K | 0.97% | 2 | 880 | 0.09% | 5 | | Jan 2026 | 9.9K | 1.4% | 2 | 1K | 0.14% | 5 | | Feb 2026 | 8.1K | 1.4% | 2 | 880 | 0.16% | 5 | | Mar 2026 | 8.1K | 1.2% | 2 | 880 | 0.13% | 5 | | Apr 2026 | 8.1K | 1.2% | 2 | 880 | 0.13% | 5 | | May 2026 | 6.6K | 0.96% | 2 | 1K | 0.15% | 5 | | Jun 2026 | 5.4K | 0.79% | 2 | 1K | 0.15% | 5 | | Jul 2026 | 6.6K | 1.2% | 2 | 1K | 0.18% | 5 | | Aug 2026 | 6.6K | 0.96% | 2 | 1.3K | 0.19% | 5 | | Sep 2026 | 8.1K | 1.2% | 2 | 1K | 0.14% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Mountain Horse’s and Tredstep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mountain Horse**: Measured on the search term “mountain horse”. - **Tredstep**: Measured on the search term “tredstep”. - [Mountain Horse profile](/demand/global-en/brands/mountain-horse) - [Tredstep profile](/demand/global-en/brands/tredstep) - [All equestrian boots worldwide](/demand/global-en/categories/equestrian-boots): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mountain Horse or Tredstep more popular in search? In September 2026, Mountain Horse had more branded searches than Tredstep among equestrian boots worldwide. Mountain Horse had about 8,100 branded searches, while Tredstep had 1,000. Mountain Horse made up 1.2% of all equestrian boot searches we track, and Tredstep accounted for 0.14%. ## Cite this page Brandwave. "Mountain Horse vs Tredstep: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mountain-horse-vs-tredstep This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mountain-horse-vs-tredstep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.