---
title: "MotorGuide vs Newport: Which is searched more?"
description: "Which is more popular in search, MotorGuide or Newport? Compare estimated monthly branded-search demand and Share of Search inside the Trolling motors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/motorguide-vs-newport-vessels"
publisher: "Brandwave"
---

# MotorGuide vs Newport: Which is searched more?

Which is more popular in search, MotorGuide or Newport? Compare estimated monthly branded-search demand and Share of Search inside the Trolling motors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MotorGuide and Newport
- **Competitive set**: Trolling motors
- **Market**: Global
- **Month measured**: Aug 2026
- **MotorGuide Share of Search**: 2.4%
- **Newport Share of Search**: 1.6%

## Which is more popular in search, MotorGuide or Newport?

- In August 2026, MotorGuide had more branded searches than Newport among trolling motors worldwide. MotorGuide was estimated to have 3.6K branded searches compared to Newport’s 2.4K, and held a 2.4% Share of Search versus Newport’s 1.6%.
- MotorGuide was ahead of Newport in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MotorGuide’s estimated Share of Search among trolling motors worldwide moved from 3.5% to 2.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Newport’s estimated Share of Search among trolling motors worldwide moved from 1% to 1.6%, and its estimated monthly branded searches moved from 1.3K to 2.4K.

## How did search popularity change for trolling motors worldwide in August 2026?

- In August 2026, Newport fell from 5th to 6th among trolling motors worldwide.
- Estimated monthly branded searches for MotorGuide worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Month by month

| Month | MotorGuide estimated searches | MotorGuide Share of Search | MotorGuide rank | Newport estimated searches | Newport Share of Search | Newport rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 3.5% | 3 | 1.3K | 1% | 6 |
| Nov 2025 | 4.4K | 4.3% | 3 | 1.3K | 1.3% | 6 |
| Dec 2025 | 3.6K | 3.9% | 3 | 1.3K | 1.4% | 6 |
| Jan 2026 | 3.6K | 3.6% | 3 | 1.3K | 1.3% | 6 |
| Feb 2026 | 3.6K | 3.6% | 3 | 1.6K | 1.6% | 6 |
| Mar 2026 | 4.4K | 3.2% | 3 | 2.4K | 1.8% | 6 |
| Apr 2026 | 4.4K | 2.4% | 3 | 2.4K | 1.3% | 5 |
| May 2026 | 4.4K | 2.1% | 4 | 2.9K | 1.4% | 6 |
| Jun 2026 | 4.4K | 2.4% | 3 | 2.9K | 1.6% | 5 |
| Jul 2026 | 3.6K | 2.4% | 4 | 2.9K | 1.9% | 5 |
| Aug 2026 | 3.6K | 2.4% | 4 | 2.4K | 1.6% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MotorGuide’s and Newport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MotorGuide**: Measured on the search term “motorguide”.
- **Newport**: Measured on the search term “newport trolling motor”.

- [MotorGuide profile](/demand/global-en/brands/motorguide)
- [Newport profile](/demand/global-en/brands/newport-vessels)
- [All trolling motors worldwide](/demand/global-en/categories/trolling-motors): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MotorGuide or Newport?

In August 2026, MotorGuide had more branded searches than Newport among trolling motors worldwide. MotorGuide was estimated to have 3.6K branded searches compared to Newport’s 2.4K, and held a 2.4% Share of Search versus Newport’s 1.6%.

## Cite this page

Brandwave. "MotorGuide vs Newport: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/motorguide-vs-newport-vessels

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/motorguide-vs-newport-vessels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.