--- title: "Mother vs Wieden+Kennedy: Which is searched more?" description: "Is Mother or Wieden+Kennedy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mother-london-vs-wieden-kennedy" publisher: "Brandwave" --- # Mother vs Wieden+Kennedy: Which is searched more? Is Mother or Wieden+Kennedy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mother and Wieden+Kennedy - **Competitive set**: Creative agencies - **Market**: Global - **Month measured**: Sep 2026 - **Mother Share of Search**: 2% - **Wieden+Kennedy Share of Search**: 6.6% ## Is Mother or Wieden+Kennedy more popular in search? - In September 2026, Wieden+Kennedy had more branded searches than Mother among creative agencies worldwide. Wieden+Kennedy had about 18,100 branded searches, while Mother had 5,400. Wieden+Kennedy made up 6.6% of all creative agency searches we track, and Mother accounted for 2%. - Wieden+Kennedy was ahead of Mother in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mother’s share of searches among creative agencies worldwide moved from 1.4% to 2%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Wieden+Kennedy’s share of searches among creative agencies worldwide moved from 5.9% to 6.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top creative agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mother and Wieden+Kennedy were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Wieden+Kennedy was listed before Mother in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wieden+Kennedy | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Droga5 | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Mother | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Anomaly | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Ogilvy | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | McCann | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DDB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | BBDO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Leo Burnett | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | TBWA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about creative agencies - Asked ChatGPT "Which creative agency should I hire?": named none of the brands we track - Asked ChatGPT "What are the best creative agencies?": 1. Wieden+Kennedy, 2. Anomaly, 3. Mother, 4. Droga5, 5. Ogilvy - Asked ChatGPT "What's the best creative agency for brand campaigns?": 1. Wieden+Kennedy, 2. Droga5, 3. Mother, 4. Anomaly - Searched Google, AI Overview "branding agency": named none of the brands we track Not named in any answer: McCann, DDB, BBDO, Leo Burnett and TBWA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creative agencies worldwide in September 2026? - In September 2026, Wieden+Kennedy lost share of searches among creative agencies worldwide, from 7.4% to 6.6%. ## Month by month | Month | Mother estimated searches | Mother Share of Search | Mother rank | Wieden+Kennedy estimated searches | Wieden+Kennedy Share of Search | Wieden+Kennedy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.4% | 9 | 22.2K | 5.9% | 6 | | Nov 2025 | 5.4K | 1.7% | 9 | 22.2K | 7.2% | 6 | | Dec 2025 | 3.6K | 1.2% | 9 | 18.1K | 6.1% | 7 | | Jan 2026 | 4.4K | 1.5% | 9 | 22.2K | 7.5% | 7 | | Feb 2026 | 5.4K | 1.8% | 9 | 22.2K | 7.4% | 7 | | Mar 2026 | 5.4K | 1.8% | 9 | 27.1K | 8.9% | 6 | | Apr 2026 | 5.4K | 1.8% | 9 | 22.2K | 7.5% | 7 | | May 2026 | 5.4K | 1.9% | 9 | 22.2K | 7.8% | 6 | | Jun 2026 | 5.4K | 2% | 9 | 22.2K | 8.1% | 6 | | Jul 2026 | 5.4K | 2.2% | 9 | 18.1K | 7.4% | 7 | | Aug 2026 | 4.4K | 1.8% | 9 | 18.1K | 7.4% | 7 | | Sep 2026 | 5.4K | 2% | 9 | 18.1K | 6.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Mother’s and Wieden+Kennedy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mother**: Measured on the search term “mother london”. - **Wieden+Kennedy**: Measured on the search term “wieden+kennedy”. - [Mother profile](/demand/global-en/brands/mother-london) - [Wieden+Kennedy profile](/demand/global-en/brands/wieden-kennedy) - [All creative agencies worldwide](/demand/global-en/categories/creative-agencies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mother or Wieden+Kennedy more popular in search? In September 2026, Wieden+Kennedy had more branded searches than Mother among creative agencies worldwide. Wieden+Kennedy had about 18,100 branded searches, while Mother had 5,400. Wieden+Kennedy made up 6.6% of all creative agency searches we track, and Mother accounted for 2%. ## Cite this page Brandwave. "Mother vs Wieden+Kennedy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mother-london-vs-wieden-kennedy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mother-london-vs-wieden-kennedy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.