--- title: "MOSISO vs Thule: Which is searched more?" description: "Is MOSISO or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mosiso-vs-thule" publisher: "Brandwave" --- # MOSISO vs Thule: Which is searched more? Is MOSISO or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MOSISO and Thule - **Competitive set**: Laptop case brands - **Market**: Global - **Month measured**: Sep 2026 - **MOSISO Share of Search**: 0.33% - **Thule Share of Search**: 20% ## Is MOSISO or Thule more popular in search? - In September 2026, Thule had more branded searches than MOSISO among laptop case brands worldwide. Thule had about 301,000 branded searches, while MOSISO had 4,920. Thule made up 20% of all laptop case brand searches we track, and MOSISO accounted for 0.33%. - Thule was ahead of MOSISO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MOSISO’s share of searches among laptop case brands worldwide moved from 0.29% to 0.33%, and its estimated monthly branded searches moved from 4.3K to 4.9K. - Across the 12 months ending September 2026, Thule’s share of searches among laptop case brands worldwide moved from 20.1% to 20%, and its estimated monthly branded searches held steady at 301K. ## Top laptop case brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MOSISO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thule was listed before MOSISO in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | tomtoc | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Thule | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bellroy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Incase | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pelican | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MOSISO | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Tumi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop case brands - Asked ChatGPT "Which laptop case brand should I buy?": 1. tomtoc, 2. Incase, 3. Bellroy, 4. MOSISO, 5. Thule - Asked ChatGPT "What are the best laptop case brands?": 1. tomtoc, 2. Bellroy, 3. Incase, 4. Thule, 5. MOSISO - Asked ChatGPT "What's the best laptop case brand for protecting a laptop?": 1. tomtoc, 2. Thule, 3. Pelican - Searched Google, AI Overview "best laptop case": 1. tomtoc - Searched Google, AI Overview "protective laptop case": 1. Thule, 2. Pelican Not named in any answer: Tumi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laptop case brands worldwide in September 2026? - In September 2026, Thule lost share of searches among laptop case brands worldwide, from 22.8% to 20%. - Estimated monthly branded searches for MOSISO worldwide rose 13.4% over 12 measured months, from 4.3K to 4.9K in September 2026. ## Month by month | Month | MOSISO estimated searches | MOSISO Share of Search | MOSISO rank | Thule estimated searches | Thule Share of Search | Thule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 0.29% | 7 | 301K | 20.1% | 2 | | Nov 2025 | 4.3K | 0.25% | 7 | 368K | 21% | 2 | | Dec 2025 | 5K | 0.29% | 7 | 368K | 21.1% | 2 | | Jan 2026 | 5.2K | 0.32% | 7 | 450K | 27.6% | 2 | | Feb 2026 | 4.6K | 0.32% | 7 | 301K | 21.1% | 2 | | Mar 2026 | 7.6K | 0.49% | 7 | 368K | 23.5% | 2 | | Apr 2026 | 4K | 0.26% | 7 | 368K | 24.1% | 2 | | May 2026 | 5.5K | 0.34% | 7 | 450K | 27.4% | 2 | | Jun 2026 | 4K | 0.26% | 7 | 368K | 23.8% | 2 | | Jul 2026 | 4K | 0.25% | 7 | 450K | 27.4% | 2 | | Aug 2026 | 5K | 0.31% | 7 | 368K | 22.8% | 2 | | Sep 2026 | 4.9K | 0.33% | 7 | 301K | 20% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using MOSISO’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MOSISO**: Measured on the search terms “mosiso”, “mosiso laptop sleeve” and “mosiso sleeve”, summed into one figure. - **Thule**: Measured on the search term “thule”. - [MOSISO profile](/demand/global-en/brands/mosiso) - [Thule profile](/demand/global-en/brands/thule) - [All laptop case brands worldwide](/demand/global-en/categories/laptop-case-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MOSISO or Thule more popular in search? In September 2026, Thule had more branded searches than MOSISO among laptop case brands worldwide. Thule had about 301,000 branded searches, while MOSISO had 4,920. Thule made up 20% of all laptop case brand searches we track, and MOSISO accounted for 0.33%. ## Cite this page Brandwave. "MOSISO vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mosiso-vs-thule This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mosiso-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.