--- title: "Morton vs Redmond Real Salt: Which is searched more?" description: "Is Morton or Redmond Real Salt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/morton-vs-redmond-real-salt" publisher: "Brandwave" --- # Morton vs Redmond Real Salt: Which is searched more? Is Morton or Redmond Real Salt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Morton and Redmond Real Salt - **Competitive set**: Salt brands - **Market**: Global - **Month measured**: Sep 2026 - **Morton Share of Search**: 21.8% - **Redmond Real Salt Share of Search**: 9.7% ## Is Morton or Redmond Real Salt more popular in search? - In September 2026, Morton had more branded searches than Redmond Real Salt among salt brands worldwide. Morton had about 60,500 branded searches, while Redmond Real Salt had 27,100. Morton made up 21.8% of all salt brand searches we track, and Redmond Real Salt accounted for 9.7%. - Morton was ahead of Redmond Real Salt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Morton’s share of searches among salt brands worldwide moved from 21.7% to 21.8%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Redmond Real Salt’s share of searches among salt brands worldwide moved from 11.9% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top salt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Morton appeared in all five answers. Redmond Real Salt was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Morton was listed before Redmond Real Salt in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Morton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Celtic Sea Salt | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Maldon | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Redmond Real Salt | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Jacobsen | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Saxa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Halen Mon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cornish Sea Salt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salt brands - Asked ChatGPT "Which salt brand should I buy?": 1. Morton - Asked ChatGPT "What are the best salt brands?": 1. Morton, 2. Maldon, 3. Redmond Real Salt, 4. Celtic Sea Salt, 5. Jacobsen - Asked ChatGPT "What's the best salt brand for everyday cooking?": 1. Morton - Searched Google, AI Overview "salt brands": 1. Morton, 2. Redmond Real Salt, 3. Celtic Sea Salt, 4. Maldon, 5. Jacobsen - Searched Google, AI Overview "sea salt brands": 1. Celtic Sea Salt, 2. Maldon, 3. Redmond Real Salt, 4. Morton Not named in any answer: Saxa, Halen Mon and Cornish Sea Salt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for salt brands worldwide in September 2026? - In September 2026, Morton gained share of searches among salt brands worldwide, from 17.1% to 21.8%. - Estimated monthly branded searches for Redmond Real Salt worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Morton estimated searches | Morton Share of Search | Morton rank | Redmond Real Salt estimated searches | Redmond Real Salt Share of Search | Redmond Real Salt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 21.7% | 3 | 33.1K | 11.9% | 4 | | Nov 2025 | 49.5K | 16.8% | 3 | 33.1K | 11.3% | 4 | | Dec 2025 | 49.5K | 15.9% | 3 | 27.1K | 8.7% | 4 | | Jan 2026 | 60.5K | 19% | 3 | 33.1K | 10.4% | 4 | | Feb 2026 | 49.5K | 17.8% | 3 | 27.1K | 9.7% | 4 | | Mar 2026 | 49.5K | 16.3% | 3 | 33.1K | 10.9% | 4 | | Apr 2026 | 40.5K | 16% | 3 | 27.1K | 10.7% | 4 | | May 2026 | 60.5K | 21.6% | 3 | 33.1K | 11.8% | 4 | | Jun 2026 | 49.5K | 18.7% | 3 | 33.1K | 12.5% | 4 | | Jul 2026 | 49.5K | 17.5% | 3 | 33.1K | 11.7% | 4 | | Aug 2026 | 49.5K | 17.1% | 3 | 27.1K | 9.4% | 4 | | Sep 2026 | 60.5K | 21.8% | 3 | 27.1K | 9.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Morton’s and Redmond Real Salt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Morton**: Measured on the search term “morton salt”. - **Redmond Real Salt**: Measured on the search term “redmond real salt”. - [Morton profile](/demand/global-en/brands/morton) - [Redmond Real Salt profile](/demand/global-en/brands/redmond-real-salt) - [All salt brands worldwide](/demand/global-en/categories/salt-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Morton or Redmond Real Salt more popular in search? In September 2026, Morton had more branded searches than Redmond Real Salt among salt brands worldwide. Morton had about 60,500 branded searches, while Redmond Real Salt had 27,100. Morton made up 21.8% of all salt brand searches we track, and Redmond Real Salt accounted for 9.7%. ## Cite this page Brandwave. "Morton vs Redmond Real Salt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/morton-vs-redmond-real-salt This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/morton-vs-redmond-real-salt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.