---
title: "Morphe vs Sigma Beauty: Which is more popular by branded search?"
description: "Which is more popular in search, Morphe or Sigma Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/morphe-vs-sigma-beauty"
publisher: "Brandwave"
---

# Morphe vs Sigma Beauty: Which is more popular by branded search?

Which is more popular in search, Morphe or Sigma Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Morphe and Sigma Beauty
- **Competitive set**: Makeup brush brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Morphe Share of Search**: 0.19%
- **Sigma Beauty Share of Search**: 3.9%

## Which is more popular in search, Morphe or Sigma Beauty?

- In August 2026, Sigma Beauty had more branded searches than Morphe among makeup brush brands worldwide. Sigma Beauty was estimated to have 6.6K branded searches compared to Morphe’s 320, and held a 3.9% Share of Search versus Morphe’s 0.19%.
- Sigma Beauty was ahead of Morphe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Morphe’s estimated Share of Search among makeup brush brands worldwide moved from 0.21% to 0.19%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 11 months ending August 2026, Sigma Beauty’s estimated Share of Search among makeup brush brands worldwide moved from 4.3% to 3.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

## How did search popularity change for makeup brush brands worldwide in August 2026?

- Estimated monthly branded searches for Sigma Beauty worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
- Estimated monthly branded searches for Morphe worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Month by month

| Month | Morphe estimated searches | Morphe Share of Search | Morphe rank | Sigma Beauty estimated searches | Sigma Beauty Share of Search | Sigma Beauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 390 | 0.21% | 5 | 8.1K | 4.3% | 4 |
| Nov 2025 | 480 | 0.18% | 5 | 9.9K | 3.8% | 4 |
| Dec 2025 | 390 | 0.15% | 5 | 9.9K | 3.8% | 4 |
| Jan 2026 | 390 | 0.21% | 5 | 8.1K | 4.4% | 4 |
| Feb 2026 | 260 | 0.15% | 5 | 6.6K | 3.9% | 4 |
| Mar 2026 | 260 | 0.15% | 5 | 8.1K | 4.6% | 4 |
| Apr 2026 | 260 | 0.15% | 5 | 8.1K | 4.8% | 4 |
| May 2026 | 210 | 0.12% | 5 | 6.6K | 3.9% | 4 |
| Jun 2026 | 260 | 0.18% | 5 | 6.6K | 4.6% | 4 |
| Jul 2026 | 260 | 0.15% | 5 | 6.6K | 3.9% | 4 |
| Aug 2026 | 320 | 0.19% | 5 | 6.6K | 3.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Morphe’s and Sigma Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Morphe**: Measured on the search term “morphe nz”.
- **Sigma Beauty**: Measured on the search term “sigma beauty”.

- [Morphe profile](/demand/global-en/brands/morphe)
- [Sigma Beauty profile](/demand/global-en/brands/sigma-beauty)
- [All makeup brush brands worldwide](/demand/global-en/categories/makeup-brush-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Morphe or Sigma Beauty?

In August 2026, Sigma Beauty had more branded searches than Morphe among makeup brush brands worldwide. Sigma Beauty was estimated to have 6.6K branded searches compared to Morphe’s 320, and held a 3.9% Share of Search versus Morphe’s 0.19%.

## Cite this page

Brandwave. "Morphe vs Sigma Beauty: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/morphe-vs-sigma-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/morphe-vs-sigma-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.