---
title: "Morningstar vs Zacks: Which is more popular by branded search?"
description: "Which is more popular in search, Morningstar or Zacks? Compare estimated monthly branded-search demand and Share of Search inside the Stock research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/morningstar-vs-zacks"
publisher: "Brandwave"
---

# Morningstar vs Zacks: Which is more popular by branded search?

Which is more popular in search, Morningstar or Zacks? Compare estimated monthly branded-search demand and Share of Search inside the Stock research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Morningstar and Zacks
- **Competitive set**: Stock research platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Morningstar Share of Search**: 44.1%
- **Zacks Share of Search**: 13.2%

## Which is more popular in search, Morningstar or Zacks?

- In August 2026, Morningstar had more branded searches than Zacks among stock research platforms worldwide. Morningstar was estimated to have 368K branded searches compared to Zacks’ 110K, and held a 44.1% Share of Search versus Zacks’ 13.2%.
- Morningstar was ahead of Zacks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among stock research platforms worldwide moved from 42.8% to 44.1%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Zacks’ estimated Share of Search among stock research platforms worldwide moved from 15.7% to 13.2%, and its estimated monthly branded searches moved from 165K to 110K.

## How did search popularity change for stock research platforms worldwide in August 2026?

- In August 2026, Morningstar gained estimated Share of Search among stock research platforms worldwide, from 42.9% to 44.1%.
- In August 2026, Zacks lost estimated Share of Search among stock research platforms worldwide, from 15.7% to 13.2%.

## Month by month

| Month | Morningstar estimated searches | Morningstar Share of Search | Morningstar rank | Zacks estimated searches | Zacks Share of Search | Zacks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 42.8% | 1 | 165K | 15.7% | 3 |
| Nov 2025 | 450K | 44.7% | 1 | 135K | 13.4% | 3 |
| Dec 2025 | 450K | 48.4% | 1 | 135K | 14.5% | 3 |
| Jan 2026 | 450K | 43.5% | 1 | 135K | 13.1% | 3 |
| Feb 2026 | 450K | 45.8% | 1 | 110K | 11.2% | 3 |
| Mar 2026 | 450K | 42.9% | 1 | 110K | 10.5% | 3 |
| Apr 2026 | 368K | 40.8% | 1 | 110K | 12.2% | 3 |
| May 2026 | 368K | 40.3% | 1 | 110K | 12% | 3 |
| Jun 2026 | 368K | 44.1% | 1 | 110K | 13.2% | 3 |
| Jul 2026 | 301K | 42.9% | 1 | 110K | 15.7% | 3 |
| Aug 2026 | 368K | 44.1% | 1 | 110K | 13.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Morningstar’s and Zacks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Morningstar**: Measured on the search term “morningstar”.
- **Zacks**: Measured on the search term “zacks”.

- [Morningstar profile](/demand/global-en/brands/morningstar)
- [Zacks profile](/demand/global-en/brands/zacks)
- [All stock research platforms worldwide](/demand/global-en/categories/stock-research-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Morningstar or Zacks?

In August 2026, Morningstar had more branded searches than Zacks among stock research platforms worldwide. Morningstar was estimated to have 368K branded searches compared to Zacks’ 110K, and held a 44.1% Share of Search versus Zacks’ 13.2%.

## Cite this page

Brandwave. "Morningstar vs Zacks: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/morningstar-vs-zacks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/morningstar-vs-zacks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.