---
title: "Moonpig vs Papyrus: Which is more popular by branded search?"
description: "Which is more popular in search, Moonpig or Papyrus? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/moonpig-vs-papyrus"
publisher: "Brandwave"
---

# Moonpig vs Papyrus: Which is more popular by branded search?

Which is more popular in search, Moonpig or Papyrus? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Moonpig and Papyrus
- **Competitive set**: Greeting cards
- **Market**: Global
- **Month measured**: Aug 2026
- **Moonpig Share of Search**: 6.8%
- **Papyrus Share of Search**: 0.49%

## Which is more popular in search, Moonpig or Papyrus?

- In August 2026, Moonpig had more branded searches than Papyrus among greeting cards worldwide. Moonpig was estimated to have 60.5K branded searches compared to Papyrus’ 4.4K, and held a 6.8% Share of Search versus Papyrus’ 0.49%.
- Moonpig was ahead of Papyrus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Moonpig’s estimated Share of Search among greeting cards worldwide moved from 11.4% to 6.8%, and its estimated monthly branded searches moved from 110K to 60.5K.
- Across the 11 months ending August 2026, Papyrus’ estimated Share of Search among greeting cards worldwide moved from 0.56% to 0.49%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

## How did search popularity change for greeting cards worldwide in August 2026?

- Estimated monthly branded searches for Moonpig worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.
- Estimated monthly branded searches for Papyrus worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

## Month by month

| Month | Moonpig estimated searches | Moonpig Share of Search | Moonpig rank | Papyrus estimated searches | Papyrus Share of Search | Papyrus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 11.4% | 3 | 5.4K | 0.56% | 6 |
| Nov 2025 | 135K | 11.5% | 3 | 6.6K | 0.56% | 6 |
| Dec 2025 | 165K | 9.8% | 3 | 8.1K | 0.48% | 6 |
| Jan 2026 | 60.5K | 6.7% | 4 | 5.4K | 0.6% | 6 |
| Feb 2026 | 74K | 7.2% | 4 | 4.4K | 0.43% | 6 |
| Mar 2026 | 90.5K | 7.9% | 3 | 4.4K | 0.38% | 6 |
| Apr 2026 | 74K | 8.9% | 4 | 4.4K | 0.53% | 6 |
| May 2026 | 60.5K | 6.6% | 4 | 5.4K | 0.59% | 6 |
| Jun 2026 | 74K | 6.4% | 4 | 4.4K | 0.38% | 6 |
| Jul 2026 | 60.5K | 6.8% | 4 | 4.4K | 0.49% | 6 |
| Aug 2026 | 60.5K | 6.8% | 4 | 4.4K | 0.49% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Moonpig’s and Papyrus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Moonpig**: Measured on the search term “moonpig cards”.
- **Papyrus**: Measured on the search term “papyrus cards”.

- [Moonpig profile](/demand/global-en/brands/moonpig)
- [Papyrus profile](/demand/global-en/brands/papyrus)
- [All greeting cards worldwide](/demand/global-en/categories/greeting-cards): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Moonpig or Papyrus?

In August 2026, Moonpig had more branded searches than Papyrus among greeting cards worldwide. Moonpig was estimated to have 60.5K branded searches compared to Papyrus’ 4.4K, and held a 6.8% Share of Search versus Papyrus’ 0.49%.

## Cite this page

Brandwave. "Moonpig vs Papyrus: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/moonpig-vs-papyrus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/moonpig-vs-papyrus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.