--- title: "Monzo vs SoFi: Which is searched more?" description: "Is Monzo or SoFi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Savings apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/monzo-vs-sofi" publisher: "Brandwave" --- # Monzo vs SoFi: Which is searched more? Is Monzo or SoFi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Savings apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Monzo and SoFi - **Competitive set**: Savings apps - **Market**: Global - **Month measured**: Sep 2026 - **Monzo Share of Search**: 12.7% - **SoFi Share of Search**: 40.3% ## Is Monzo or SoFi more popular in search? - In September 2026, SoFi had more branded searches than Monzo among savings apps worldwide. SoFi had about 1.2 million branded searches, while Monzo had 383,000. SoFi made up 40.3% of all savings app searches we track, and Monzo accounted for 12.7%. - SoFi was ahead of Monzo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Monzo’s share of searches among savings apps worldwide moved from 11.6% to 12.7%, and its estimated monthly branded searches moved from 366K to 383K. - Across the 12 months ending September 2026, SoFi’s share of searches among savings apps worldwide moved from 38.7% to 40.3%, and its estimated monthly branded searches held steady at 1.2M. ## Top savings apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SoFi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Monzo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SoFi | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Ally Bank | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Acorns | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Oportun | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Chime | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Qapital | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Rocket Money | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Monzo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marcus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moneybox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about savings apps - Asked ChatGPT "Which savings app should I use?": 1. Ally Bank, 2. SoFi, 3. Chime - Asked ChatGPT "What are the best savings apps?": 1. SoFi, 2. Ally Bank, 3. Rocket Money, 4. Acorns - Asked ChatGPT "What's the best savings app for building savings?": 1. SoFi, 2. Ally Bank, 3. Oportun - Searched Google, AI Overview "savings app": 1. Acorns, 2. Oportun, 3. Qapital, 4. Chime, 5. Rocket Money, 6. Ally Bank - Searched Google, AI Overview "automated savings app": 1. Acorns, 2. Oportun, 3. Chime, 4. Qapital, 5. Rocket Money Not named in any answer: Monzo, Marcus and Moneybox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for savings apps worldwide in September 2026? - In September 2026, SoFi gained share of searches among savings apps worldwide, from 39.6% to 40.3%. - In September 2026, Monzo lost share of searches among savings apps worldwide, from 14.2% to 12.7%. ## Month by month | Month | Monzo estimated searches | Monzo Share of Search | Monzo rank | SoFi estimated searches | SoFi Share of Search | SoFi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 366K | 11.6% | 4 | 1.2M | 38.7% | 1 | | Nov 2025 | 300K | 11% | 4 | 1M | 36.8% | 1 | | Dec 2025 | 296K | 10.1% | 5 | 1M | 34.3% | 1 | | Jan 2026 | 370K | 10.6% | 5 | 1.2M | 35.1% | 1 | | Feb 2026 | 301K | 10.4% | 5 | 1M | 34.7% | 1 | | Mar 2026 | 358K | 10.8% | 4 | 1.2M | 36.9% | 1 | | Apr 2026 | 356K | 11% | 4 | 1.2M | 37.9% | 1 | | May 2026 | 360K | 12% | 3 | 1.2M | 40.6% | 1 | | Jun 2026 | 310K | 10.5% | 4 | 1.2M | 41.5% | 1 | | Jul 2026 | 366K | 12% | 3 | 1.2M | 40.1% | 1 | | Aug 2026 | 436K | 14.2% | 3 | 1.2M | 39.6% | 1 | | Sep 2026 | 383K | 12.7% | 3 | 1.2M | 40.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Monzo’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Monzo**: Measured on the search terms “card monzo”, “Monzo”, “monzo app”, “monzo application”, “monzo bank application”, “monzo card”, “monzo credit card”, “monzo loan”, “monzo loans”, “monzo plus”, “monzo savings” and “monzo virtual card”, summed into one figure. - **SoFi**: Measured on the search term “sofi”. - [Monzo profile](/demand/global-en/brands/monzo) - [SoFi profile](/demand/global-en/brands/sofi) - [All savings apps worldwide](/demand/global-en/categories/savings-apps): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Monzo or SoFi more popular in search? In September 2026, SoFi had more branded searches than Monzo among savings apps worldwide. SoFi had about 1.2 million branded searches, while Monzo had 383,000. SoFi made up 40.3% of all savings app searches we track, and Monzo accounted for 12.7%. ## Cite this page Brandwave. "Monzo vs SoFi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/monzo-vs-sofi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/monzo-vs-sofi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.