---
title: "Monzo vs Plum: Which is more popular by branded search?"
description: "Which is more popular in search, Monzo or Plum? Compare estimated monthly branded-search demand and Share of Search inside the Savings apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/monzo-vs-plum"
publisher: "Brandwave"
---

# Monzo vs Plum: Which is more popular by branded search?

Which is more popular in search, Monzo or Plum? Compare estimated monthly branded-search demand and Share of Search inside the Savings apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Monzo and Plum
- **Competitive set**: Savings apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Monzo Share of Search**: 50.6%
- **Plum Share of Search**: 0.35%

## Which is more popular in search, Monzo or Plum?

- In August 2026, Monzo had more branded searches than Plum among savings apps worldwide. Monzo was estimated to have 631K branded searches compared to Plum’s 4.4K, and held a 50.6% Share of Search versus Plum’s 0.35%.
- Monzo was ahead of Plum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Monzo’s estimated Share of Search among savings apps worldwide moved from 37.5% to 50.6%, and its estimated monthly branded searches moved from 542K to 631K.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among savings apps worldwide moved from 0.2% to 0.35%, and its estimated monthly branded searches moved from 2.9K to 4.4K.

## How did search popularity change for savings apps worldwide in August 2026?

- In August 2026, Monzo overtook Acorns to take the highest estimated Share of Search among savings apps worldwide, at 50.6%.
- Estimated monthly branded searches for Plum worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

## Month by month

| Month | Monzo estimated searches | Monzo Share of Search | Monzo rank | Plum estimated searches | Plum Share of Search | Plum rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 542K | 37.5% | 2 | 2.9K | 0.2% | 5 |
| Nov 2025 | 448K | 37.7% | 2 | 4.4K | 0.37% | 5 |
| Dec 2025 | 440K | 41.6% | 2 | 3.6K | 0.34% | 5 |
| Jan 2026 | 613K | 45.1% | 2 | 2.9K | 0.21% | 5 |
| Feb 2026 | 477K | 43.6% | 2 | 2.9K | 0.27% | 5 |
| Mar 2026 | 542K | 46.5% | 2 | 6.6K | 0.57% | 5 |
| Apr 2026 | 537K | 41% | 2 | 9.9K | 0.76% | 5 |
| May 2026 | 523K | 45.7% | 2 | 8.1K | 0.71% | 5 |
| Jun 2026 | 464K | 47.2% | 1 | 6.6K | 0.67% | 5 |
| Jul 2026 | 524K | 45.8% | 2 | 6.6K | 0.58% | 5 |
| Aug 2026 | 631K | 50.6% | 1 | 4.4K | 0.35% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Monzo’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Monzo**: Measured on the search terms “card monzo”, “joint account monzo”, “Monzo”, “monzo account”, “monzo app”, “monzo application”, “monzo bank”, “monzo bank account”, “monzo bank app”, “monzo bank application”, “monzo bank business account”, “monzo bank card”, “monzo business”, “monzo business account”, “monzo card”, “monzo credit card”, “monzo current account”, “monzo joint account”, “monzo joint bank account”, “monzo loan”, “monzo loans”, “monzo online banking”, “monzo plus”, “monzo savings”, “monzo savings account”, “monzo shared account”, “monzo uk”, “monzo virtual card”, “monzo.com”, “online banking monzo”, “open a monzo account” and “open monzo account”, summed into one figure.
- **Plum**: Measured on the search term “plum play”.

- [Monzo profile](/demand/global-en/brands/monzo)
- [Plum profile](/demand/global-en/brands/plum)
- [All savings apps worldwide](/demand/global-en/categories/savings-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Monzo or Plum?

In August 2026, Monzo had more branded searches than Plum among savings apps worldwide. Monzo was estimated to have 631K branded searches compared to Plum’s 4.4K, and held a 50.6% Share of Search versus Plum’s 0.35%.

## Cite this page

Brandwave. "Monzo vs Plum: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/monzo-vs-plum

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