---
title: "Monument Hobbies vs The Army Painter: Which is more popular?"
description: "Is Monument Hobbies or The Army Painter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Miniature paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/monument-hobbies-vs-the-army-painter"
publisher: "Brandwave"
---

# Monument Hobbies vs The Army Painter: Which is more popular?

Is Monument Hobbies or The Army Painter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Miniature paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Monument Hobbies and The Army Painter
- **Competitive set**: Miniature paint brands
- **Market**: Global
- **Month measured**: Oct 2026
- **Monument Hobbies Share of Search**: 11.3%
- **The Army Painter Share of Search**: 6.8%

## Is Monument Hobbies or The Army Painter more popular in search?

- In October 2026, Monument Hobbies had more branded searches than The Army Painter among miniature paint brands worldwide. Monument Hobbies had about 16,500 branded searches, while The Army Painter had 9,900. Monument Hobbies made up 11.3% of all miniature paint brand searches we track, and The Army Painter accounted for 6.8%.
- The lead changed hands once in the 12 months ending October 2026: Monument Hobbies took it in December 2025.
- Across the 12 months ending October 2026, Monument Hobbies’ share of searches among miniature paint brands worldwide moved from 7.7% to 11.3%, and its estimated monthly branded searches moved from 14.7K to 16.5K.
- Across the 12 months ending October 2026, The Army Painter’s share of searches among miniature paint brands worldwide moved from 7.7% to 6.8%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

## Top miniature paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Army Painter appeared in all four answers. Monument Hobbies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Army Painter was listed before Monument Hobbies in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Vallejo | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| The Army Painter | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Citadel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| AK Interactive | 4th | 0 of 3 | 1 of 1 | 1 of 4 |
| Monument Hobbies | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Tamiya | 6th | 0 of 3 | 1 of 1 | 1 of 4 |
| Green Stuff World | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Scale75 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| AMMO by Mig Jimenez | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Reaper Miniatures | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about miniature paint brands

- Asked ChatGPT "What's the best paint for miniatures?": 1. Vallejo, 2. The Army Painter, 3. Citadel, 4. Monument Hobbies
- Asked ChatGPT "Which miniature paint brand should a beginner buy?": 1. Vallejo, 2. Citadel, 3. The Army Painter, 4. Monument Hobbies
- Asked ChatGPT "What are the best paint sets for Warhammer miniatures?": 1. Citadel, 2. The Army Painter, 3. Vallejo
- Searched Google, AI Overview "model paint": 1. Vallejo, 2. The Army Painter, 3. AK Interactive, 4. Tamiya

Not named in any answer: Green Stuff World, Scale75, AMMO by Mig Jimenez and Reaper Miniatures.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## How did search popularity change for miniature paint brands worldwide in October 2026?

- In October 2026, The Army Painter gained share of searches among miniature paint brands worldwide, from 5.6% to 6.8%.
- Estimated monthly branded searches for Monument Hobbies worldwide rose 12.2% over 12 measured months, from 14.7K to 16.5K in October 2026.

## How has branded search for Monument Hobbies and The Army Painter changed worldwide over the last 12 months?

| Month | Monument Hobbies estimated searches | Monument Hobbies Share of Search | Monument Hobbies rank | The Army Painter estimated searches | The Army Painter Share of Search | The Army Painter rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 14.7K | 7.7% | 6 | 14.8K | 7.7% | 5 |
| Dec 2025 | 13.2K | 7.8% | 5 | 9.9K | 5.9% | 7 |
| Jan 2026 | 13.2K | 7.1% | 5 | 12.1K | 6.5% | 7 |
| Feb 2026 | 10.8K | 6.8% | 5 | 9.9K | 6.3% | 7 |
| Mar 2026 | 13.2K | 8% | 5 | 9.9K | 6% | 7 |
| Apr 2026 | 14.7K | 9.4% | 5 | 8.1K | 5.2% | 7 |
| May 2026 | 14.7K | 9.9% | 5 | 9.9K | 6.6% | 7 |
| Jun 2026 | 13.2K | 9.1% | 5 | 8.1K | 5.6% | 7 |
| Jul 2026 | 13.2K | 8.8% | 5 | 8.1K | 5.4% | 7 |
| Aug 2026 | 14.7K | 9.1% | 5 | 9.9K | 6.2% | 7 |
| Sep 2026 | 16.5K | 11.3% | 4 | 8.1K | 5.6% | 7 |
| Oct 2026 | 16.5K | 11.3% | 4 | 9.9K | 6.8% | 7 |

## How are Monument Hobbies’ and The Army Painter’s branded searches counted?

Brandwave collects information about searches that people make online using Monument Hobbies’ and The Army Painter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Monument Hobbies**: Measured on the search terms “monument hobbies” and “pro acryl”, summed into one figure.
- **The Army Painter**: Measured on the search term “the army painter”.

- [Monument Hobbies profile](/demand/global-en/brands/monument-hobbies)
- [The Army Painter profile](/demand/global-en/brands/the-army-painter)
- [All miniature paint brands worldwide](/demand/global-en/categories/miniature-paint-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Monument Hobbies or The Army Painter more popular in search?

In October 2026, Monument Hobbies had more branded searches than The Army Painter among miniature paint brands worldwide. Monument Hobbies had about 16,500 branded searches, while The Army Painter had 9,900. Monument Hobbies made up 11.3% of all miniature paint brand searches we track, and The Army Painter accounted for 6.8%.

## Cite this page

Brandwave. "Monument Hobbies vs The Army Painter: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/monument-hobbies-vs-the-army-painter

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/monument-hobbies-vs-the-army-painter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.