---
title: "Monument Hobbies vs Tamiya: Which is more popular?"
description: "Is Monument Hobbies or Tamiya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Miniature paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/monument-hobbies-vs-tamiya"
publisher: "Brandwave"
---

# Monument Hobbies vs Tamiya: Which is more popular?

Is Monument Hobbies or Tamiya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Miniature paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Monument Hobbies and Tamiya
- **Competitive set**: Miniature paint brands
- **Market**: Global
- **Month measured**: Oct 2026
- **Monument Hobbies Share of Search**: 11.3%
- **Tamiya Share of Search**: 6.8%

## Is Monument Hobbies or Tamiya more popular in search?

- In October 2026, Monument Hobbies had more branded searches than Tamiya among miniature paint brands worldwide. Monument Hobbies had about 16,500 branded searches, while Tamiya had 9,900. Monument Hobbies made up 11.3% of all miniature paint brand searches we track, and Tamiya accounted for 6.8%.
- Monument Hobbies was ahead of Tamiya in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Monument Hobbies’ share of searches among miniature paint brands worldwide moved from 7.7% to 11.3%, and its estimated monthly branded searches moved from 14.7K to 16.5K.
- Across the 12 months ending October 2026, Tamiya’s share of searches among miniature paint brands worldwide moved from 5.2% to 6.8%, and its estimated monthly branded searches held steady at 9.9K.

## Top miniature paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Monument Hobbies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tamiya was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Monument Hobbies was listed before Tamiya in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Vallejo | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| The Army Painter | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Citadel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| AK Interactive | 4th | 0 of 3 | 1 of 1 | 1 of 4 |
| Monument Hobbies | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Tamiya | 6th | 0 of 3 | 1 of 1 | 1 of 4 |
| Green Stuff World | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Scale75 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| AMMO by Mig Jimenez | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Reaper Miniatures | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about miniature paint brands

- Asked ChatGPT "What's the best paint for miniatures?": 1. Vallejo, 2. The Army Painter, 3. Citadel, 4. Monument Hobbies
- Asked ChatGPT "Which miniature paint brand should a beginner buy?": 1. Vallejo, 2. Citadel, 3. The Army Painter, 4. Monument Hobbies
- Asked ChatGPT "What are the best paint sets for Warhammer miniatures?": 1. Citadel, 2. The Army Painter, 3. Vallejo
- Searched Google, AI Overview "model paint": 1. Vallejo, 2. The Army Painter, 3. AK Interactive, 4. Tamiya

Not named in any answer: Green Stuff World, Scale75, AMMO by Mig Jimenez and Reaper Miniatures.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## How did search popularity change for miniature paint brands worldwide in October 2026?

- Estimated monthly branded searches for Monument Hobbies worldwide rose 12.2% over 12 measured months, from 14.7K to 16.5K in October 2026.

## How has branded search for Monument Hobbies and Tamiya changed worldwide over the last 12 months?

| Month | Monument Hobbies estimated searches | Monument Hobbies Share of Search | Monument Hobbies rank | Tamiya estimated searches | Tamiya Share of Search | Tamiya rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 14.7K | 7.7% | 6 | 9.9K | 5.2% | 7 |
| Dec 2025 | 13.2K | 7.8% | 5 | 12.1K | 7.2% | 6 |
| Jan 2026 | 13.2K | 7.1% | 5 | 12.1K | 6.5% | 6 |
| Feb 2026 | 10.8K | 6.8% | 5 | 9.9K | 6.3% | 6 |
| Mar 2026 | 13.2K | 8% | 5 | 9.9K | 6% | 6 |
| Apr 2026 | 14.7K | 9.4% | 5 | 9.9K | 6.4% | 6 |
| May 2026 | 14.7K | 9.9% | 5 | 9.9K | 6.6% | 6 |
| Jun 2026 | 13.2K | 9.1% | 5 | 9.9K | 6.8% | 6 |
| Jul 2026 | 13.2K | 8.8% | 5 | 9.9K | 6.6% | 6 |
| Aug 2026 | 14.7K | 9.1% | 5 | 9.9K | 6.2% | 6 |
| Sep 2026 | 16.5K | 11.3% | 4 | 9.9K | 6.8% | 6 |
| Oct 2026 | 16.5K | 11.3% | 4 | 9.9K | 6.8% | 6 |

## How are Monument Hobbies’ and Tamiya’s branded searches counted?

Brandwave collects information about searches that people make online using Monument Hobbies’ and Tamiya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Monument Hobbies**: Measured on the search terms “monument hobbies” and “pro acryl”, summed into one figure.
- **Tamiya**: Measured on the search term “tamiya paint”.

- [Monument Hobbies profile](/demand/global-en/brands/monument-hobbies)
- [Tamiya profile](/demand/global-en/brands/tamiya)
- [All miniature paint brands worldwide](/demand/global-en/categories/miniature-paint-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Monument Hobbies or Tamiya more popular in search?

In October 2026, Monument Hobbies had more branded searches than Tamiya among miniature paint brands worldwide. Monument Hobbies had about 16,500 branded searches, while Tamiya had 9,900. Monument Hobbies made up 11.3% of all miniature paint brand searches we track, and Tamiya accounted for 6.8%.

## Cite this page

Brandwave. "Monument Hobbies vs Tamiya: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/monument-hobbies-vs-tamiya

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/monument-hobbies-vs-tamiya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
