--- title: "Montblanc vs Pilot: Which is searched more?" description: "Is Montblanc or Pilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fountain pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/montblanc-vs-pilot" publisher: "Brandwave" --- # Montblanc vs Pilot: Which is searched more? Is Montblanc or Pilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fountain pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Montblanc and Pilot - **Competitive set**: Fountain pen brands - **Market**: Global - **Month measured**: Sep 2026 - **Montblanc Share of Search**: 3.5% - **Pilot Share of Search**: 27.3% ## Is Montblanc or Pilot more popular in search? - In September 2026, Pilot had more branded searches than Montblanc among fountain pen brands worldwide. Pilot had about 173,000 branded searches, while Montblanc had 22,200. Pilot made up 27.3% of all fountain pen brand searches we track, and Montblanc accounted for 3.5%. - Pilot was ahead of Montblanc in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Montblanc’s share of searches among fountain pen brands worldwide moved from 3.8% to 3.5%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Pilot’s share of searches among fountain pen brands worldwide moved from 29.7% to 27.3%, and its estimated monthly branded searches moved from 142K to 173K. ## Top fountain pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pilot appeared in all five answers. Montblanc was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pilot was listed before Montblanc in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lamy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Platinum | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sailor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Montblanc | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | TWSBI | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kaweco | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Parker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fountain pen brands - Asked ChatGPT "Which fountain pen brand should I buy?": 1. Pilot, 2. Lamy, 3. Platinum, 4. Sailor - Asked ChatGPT "What are the best fountain pen brands?": 1. Pilot, 2. Lamy, 3. Sailor, 4. Platinum, 5. Montblanc, 6. TWSBI, 7. Kaweco - Asked ChatGPT "What's the best fountain pen brand for smooth everyday writing?": 1. Pilot, 2. Lamy, 3. Platinum - Searched Google, AI Overview "best fountain pen": 1. Lamy, 2. Pilot, 3. Montblanc - Searched Google, AI Overview "fountain pen for beginners": 1. Platinum, 2. Pilot, 3. Lamy, 4. TWSBI Not named in any answer: Parker. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fountain pen brands worldwide in September 2026? - In September 2026, Pilot lost share of searches among fountain pen brands worldwide, from 30.4% to 27.3%. - Estimated monthly branded searches for Montblanc worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026. ## Month by month | Month | Montblanc estimated searches | Montblanc Share of Search | Montblanc rank | Pilot estimated searches | Pilot Share of Search | Pilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 3.8% | 5 | 142K | 29.7% | 2 | | Nov 2025 | 22.2K | 4.5% | 5 | 143K | 29% | 2 | | Dec 2025 | 33.1K | 5.7% | 5 | 162K | 27.9% | 2 | | Jan 2026 | 27.1K | 5.3% | 5 | 148K | 29.3% | 2 | | Feb 2026 | 22.2K | 4.5% | 5 | 148K | 30.2% | 2 | | Mar 2026 | 18.1K | 3.7% | 5 | 141K | 28.8% | 2 | | Apr 2026 | 22.2K | 4.9% | 5 | 152K | 33.9% | 2 | | May 2026 | 22.2K | 4.9% | 5 | 152K | 33.7% | 2 | | Jun 2026 | 18.1K | 4% | 5 | 137K | 30.1% | 2 | | Jul 2026 | 18.1K | 3.2% | 5 | 168K | 29.8% | 2 | | Aug 2026 | 22.2K | 3.7% | 5 | 181K | 30.4% | 2 | | Sep 2026 | 22.2K | 3.5% | 5 | 173K | 27.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Montblanc’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Montblanc**: Measured on the search term “montblanc fountain pen”. - **Pilot**: Measured on the search terms “pilot ballpoint pen”, “pilot fountain pen”, “pilot pen” and “pilot stationery”, summed into one figure. - [Montblanc profile](/demand/global-en/brands/montblanc) - [Pilot profile](/demand/global-en/brands/pilot) - [All fountain pen brands worldwide](/demand/global-en/categories/fountain-pen-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Montblanc or Pilot more popular in search? In September 2026, Pilot had more branded searches than Montblanc among fountain pen brands worldwide. Pilot had about 173,000 branded searches, while Montblanc had 22,200. Pilot made up 27.3% of all fountain pen brand searches we track, and Montblanc accounted for 3.5%. ## Cite this page Brandwave. "Montblanc vs Pilot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/montblanc-vs-pilot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/montblanc-vs-pilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.