---
title: "Mons Royale vs Smartwool: Which is searched more?"
description: "Which is more popular in search, Mons Royale or Smartwool? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mons-royale-vs-smartwool"
publisher: "Brandwave"
---

# Mons Royale vs Smartwool: Which is searched more?

Which is more popular in search, Mons Royale or Smartwool? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mons Royale and Smartwool
- **Competitive set**: Merino clothing brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Mons Royale Share of Search**: 21.3%
- **Smartwool Share of Search**: 58.3%

## Which is more popular in search, Mons Royale or Smartwool?

- In August 2026, Smartwool had more branded searches than Mons Royale among merino clothing brands worldwide. Smartwool was estimated to have 90.5K branded searches compared to Mons Royale’s 33.1K, and held a 58.3% Share of Search versus Mons Royale’s 21.3%.
- Smartwool was ahead of Mons Royale in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mons Royale’s estimated Share of Search among merino clothing brands worldwide moved from 13.4% to 21.3%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Smartwool’s estimated Share of Search among merino clothing brands worldwide moved from 66.6% to 58.3%, and its estimated monthly branded searches moved from 135K to 90.5K.

## How did search popularity change for merino clothing brands worldwide in August 2026?

- In August 2026, Smartwool gained estimated Share of Search among merino clothing brands worldwide, from 57.4% to 58.3%.
- Estimated monthly branded searches for Mons Royale worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

## Month by month

| Month | Mons Royale estimated searches | Mons Royale Share of Search | Mons Royale rank | Smartwool estimated searches | Smartwool Share of Search | Smartwool rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 13.4% | 3 | 135K | 66.6% | 1 |
| Nov 2025 | 33.1K | 9.5% | 3 | 246K | 70.5% | 1 |
| Dec 2025 | 33.1K | 8.5% | 3 | 301K | 76.9% | 1 |
| Jan 2026 | 33.1K | 11.4% | 3 | 201K | 69.3% | 1 |
| Feb 2026 | 27.1K | 13.4% | 3 | 135K | 67% | 1 |
| Mar 2026 | 33.1K | 21.5% | 2 | 90.5K | 58.8% | 1 |
| Apr 2026 | 27.1K | 21% | 2 | 74K | 57.4% | 1 |
| May 2026 | 27.1K | 21% | 2 | 74K | 57.4% | 1 |
| Jun 2026 | 27.1K | 21.6% | 2 | 74K | 58.9% | 1 |
| Jul 2026 | 27.1K | 21% | 2 | 74K | 57.4% | 1 |
| Aug 2026 | 33.1K | 21.3% | 2 | 90.5K | 58.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mons Royale’s and Smartwool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mons Royale**: Measured on the search term “mons royale”.
- **Smartwool**: Measured on the search term “smartwool”.

- [Mons Royale profile](/demand/global-en/brands/mons-royale)
- [Smartwool profile](/demand/global-en/brands/smartwool)
- [All merino clothing brands worldwide](/demand/global-en/categories/merino-clothing-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mons Royale or Smartwool?

In August 2026, Smartwool had more branded searches than Mons Royale among merino clothing brands worldwide. Smartwool was estimated to have 90.5K branded searches compared to Mons Royale’s 33.1K, and held a 58.3% Share of Search versus Mons Royale’s 21.3%.

## Cite this page

Brandwave. "Mons Royale vs Smartwool: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mons-royale-vs-smartwool

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mons-royale-vs-smartwool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.