---
title: "Monos vs Tumi: Which is searched more?"
description: "Which is more popular in search, Monos or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/monos-vs-tumi"
publisher: "Brandwave"
---

# Monos vs Tumi: Which is searched more?

Which is more popular in search, Monos or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Monos and Tumi
- **Competitive set**: Luggage brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Monos Share of Search**: 4.3%
- **Tumi Share of Search**: 30.9%

## Which is more popular in search, Monos or Tumi?

- In September 2026, Tumi had more branded searches than Monos among luggage brands worldwide. Tumi was estimated to have 740K branded searches compared to Monos’ 104K, and held a 30.9% Share of Search versus Monos’ 4.3%.
- Tumi was ahead of Monos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Monos’ estimated Share of Search among luggage brands worldwide moved from 4.9% to 4.3%, and its estimated monthly branded searches moved from 118K to 104K.
- Across the 12 months ending September 2026, Tumi’s estimated Share of Search among luggage brands worldwide moved from 30.4% to 30.9%, and its estimated monthly branded searches moved from 731K to 740K.

## How did search popularity change for luggage brands worldwide in September 2026?

- In September 2026, Tumi gained estimated Share of Search among luggage brands worldwide, from 28% to 30.9%.
- Estimated monthly branded searches for Monos worldwide fell 11.6% over 12 measured months, from 118K to 104K in September 2026.

## Month by month

| Month | Monos estimated searches | Monos Share of Search | Monos rank | Tumi estimated searches | Tumi Share of Search | Tumi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 118K | 4.9% | 5 | 731K | 30.4% | 2 |
| Nov 2025 | 193K | 5.6% | 5 | 907K | 26.2% | 2 |
| Dec 2025 | 159K | 5.3% | 5 | 907K | 29.9% | 2 |
| Jan 2026 | 156K | 5.8% | 5 | 742K | 27.8% | 2 |
| Feb 2026 | 141K | 5.9% | 4 | 714K | 29.7% | 2 |
| Mar 2026 | 142K | 5.8% | 5 | 725K | 29.4% | 2 |
| Apr 2026 | 129K | 5.3% | 5 | 725K | 29.7% | 2 |
| May 2026 | 136K | 5.2% | 5 | 742K | 28.5% | 2 |
| Jun 2026 | 116K | 4.6% | 5 | 725K | 28.7% | 2 |
| Jul 2026 | 109K | 4% | 5 | 742K | 27.4% | 2 |
| Aug 2026 | 112K | 4.2% | 5 | 751K | 28% | 2 |
| Sep 2026 | 104K | 4.3% | 5 | 740K | 30.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Monos’ and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Monos**: Measured on the search terms “monos carry on”, “monos hybrid”, “monos luggage” and “monos suitcase”, summed into one figure.
- **Tumi**: Measured on the search terms “tumi”, “tumi backpack”, “tumi bags” and “tumi luggage”, summed into one figure.

- [Monos profile](/demand/global-en/brands/monos)
- [Tumi profile](/demand/global-en/brands/tumi)
- [All luggage brands worldwide](/demand/global-en/categories/luggage-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Monos or Tumi?

In September 2026, Tumi had more branded searches than Monos among luggage brands worldwide. Tumi was estimated to have 740K branded searches compared to Monos’ 104K, and held a 30.9% Share of Search versus Monos’ 4.3%.

## Cite this page

Brandwave. "Monos vs Tumi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/monos-vs-tumi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/monos-vs-tumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.