--- title: "Monin vs Mrs Butterworth's: Which is searched more?" description: "Is Monin or Mrs Butterworth's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Syrups set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/monin-vs-mrs-butterworths" publisher: "Brandwave" --- # Monin vs Mrs Butterworth's: Which is searched more? Is Monin or Mrs Butterworth's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Syrups set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Monin and Mrs Butterworth's - **Competitive set**: Syrups - **Market**: Global - **Month measured**: Sep 2026 - **Monin Share of Search**: 42.1% - **Mrs Butterworth's Share of Search**: 8.5% ## Is Monin or Mrs Butterworth's more popular in search? - In September 2026, Monin had more branded searches than Mrs Butterworth's among syrups worldwide. Monin had about 110,000 branded searches, while Mrs Butterworth's had 22,200. Monin made up 42.1% of all syrup searches we track, and Mrs Butterworth's accounted for 8.5%. - Monin was ahead of Mrs Butterworth's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Monin’s share of searches among syrups worldwide moved from 41.3% to 42.1%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, Mrs Butterworth's’ share of searches among syrups worldwide moved from 10.1% to 8.5%, and its estimated monthly branded searches held steady at 22.2K. ## Top syrups in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Monin appeared in all five answers. Mrs Butterworth's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Monin was listed before Mrs Butterworth's in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Torani | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mrs Butterworth's | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | DaVinci | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Sweetbird | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Teisseire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Routin 1883 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about syrups - Asked ChatGPT "Which syrup brand should I buy?": 1. Torani, 2. Monin, 3. Mrs Butterworth's - Asked ChatGPT "What are the best syrup brands?": 1. Mrs Butterworth's, 2. Torani, 3. Monin - Asked ChatGPT "What's the best syrup brand for coffee drinks?": 1. Monin, 2. Torani, 3. DaVinci - Searched Google, AI Overview "syrup brands": 1. Mrs Butterworth's, 2. Torani, 3. Monin, 4. DaVinci - Searched Google, AI Overview "drink syrups": 1. Torani, 2. Monin Not named in any answer: Sweetbird, Teisseire and Routin 1883. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for syrups worldwide in September 2026? - In September 2026, Monin overtook Torani to become the leader among syrups worldwide, with 42.1% of the searches. - In September 2026, Mrs Butterworth's gained share of searches among syrups worldwide, from 7.7% to 8.5%. ## Month by month | Month | Monin estimated searches | Monin Share of Search | Monin rank | Mrs Butterworth's estimated searches | Mrs Butterworth's Share of Search | Mrs Butterworth's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 41.3% | 1 | 22.2K | 10.1% | 3 | | Nov 2025 | 90.5K | 38.7% | 2 | 18.1K | 7.7% | 3 | | Dec 2025 | 90.5K | 38.1% | 2 | 22.2K | 9.3% | 3 | | Jan 2026 | 90.5K | 38% | 2 | 22.2K | 9.3% | 3 | | Feb 2026 | 74K | 34.4% | 2 | 18.1K | 8.4% | 3 | | Mar 2026 | 90.5K | 38.6% | 2 | 18.1K | 7.7% | 3 | | Apr 2026 | 110K | 39.1% | 2 | 18.1K | 6.4% | 3 | | May 2026 | 110K | 35.1% | 2 | 18.1K | 5.8% | 3 | | Jun 2026 | 110K | 38.7% | 2 | 18.1K | 6.4% | 3 | | Jul 2026 | 135K | 43.7% | 1 | 18.1K | 5.9% | 3 | | Aug 2026 | 110K | 38.2% | 2 | 22.2K | 7.7% | 3 | | Sep 2026 | 110K | 42.1% | 1 | 22.2K | 8.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Monin’s and Mrs Butterworth's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Monin**: Measured on the search term “monin syrup”. - **Mrs Butterworth's**: Measured on the search term “mrs. butterworths”. - [Monin profile](/demand/global-en/brands/monin) - [Mrs Butterworth's profile](/demand/global-en/brands/mrs-butterworths) - [All syrups worldwide](/demand/global-en/categories/syrups): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Monin or Mrs Butterworth's more popular in search? In September 2026, Monin had more branded searches than Mrs Butterworth's among syrups worldwide. Monin had about 110,000 branded searches, while Mrs Butterworth's had 22,200. Monin made up 42.1% of all syrup searches we track, and Mrs Butterworth's accounted for 8.5%. ## Cite this page Brandwave. "Monin vs Mrs Butterworth's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/monin-vs-mrs-butterworths This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/monin-vs-mrs-butterworths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.