--- title: "Molton Brown vs P.F. Candle Co.: Which is searched more?" description: "Is Molton Brown or P.F. Candle Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Room spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/molton-brown-vs-pf-candle-co" publisher: "Brandwave" --- # Molton Brown vs P.F. Candle Co.: Which is searched more? Is Molton Brown or P.F. Candle Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Room spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Molton Brown and P.F. Candle Co. - **Competitive set**: Room spray brands - **Market**: Global - **Month measured**: Sep 2026 - **Molton Brown Share of Search**: 5.2% - **P.F. Candle Co. Share of Search**: 0.57% ## Is Molton Brown or P.F. Candle Co. more popular in search? - In September 2026, Molton Brown had more branded searches than P.F. Candle Co. among room spray brands worldwide. Molton Brown had about 135,000 branded searches, while P.F. Candle Co. had 14,800. Molton Brown made up 5.2% of all room spray brand searches we track, and P.F. Candle Co. accounted for 0.57%. - Molton Brown was ahead of P.F. Candle Co. in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Molton Brown’s share of searches among room spray brands worldwide moved from 7.1% to 5.2%, and its estimated monthly branded searches moved from 201K to 135K. - Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among room spray brands worldwide moved from 0.52% to 0.57%, and its estimated monthly branded searches held steady at 14.8K. ## Top room spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, P.F. Candle Co. was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Molton Brown did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mrs. Meyer’s Clean Day | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Homecourt | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Diptyque | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Aesop | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | P.F. Candle Co. | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Jo Malone | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Molton Brown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Neom | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ecoya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about room spray brands - Asked ChatGPT "Which room spray brand should I buy?": 1. Mrs. Meyer’s Clean Day, 2. P.F. Candle Co. - Asked ChatGPT "What are the best room spray brands?": 1. Diptyque, 2. Aesop, 3. Homecourt, 4. Jo Malone, 5. P.F. Candle Co. - Asked ChatGPT "What's the best room spray brand for a fresh smelling home?": 1. Homecourt, 2. Aesop, 3. Mrs. Meyer’s Clean Day - Searched Google, AI Overview "best room spray": 1. Mrs. Meyer’s Clean Day, 2. Diptyque Not named in any answer: Molton Brown, Neom and Ecoya. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for room spray brands worldwide in September 2026? - Estimated monthly branded searches for Molton Brown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026. ## Month by month | Month | Molton Brown estimated searches | Molton Brown Share of Search | Molton Brown rank | P.F. Candle Co. estimated searches | P.F. Candle Co. Share of Search | P.F. Candle Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 7.1% | 4 | 14.8K | 0.52% | 8 | | Nov 2025 | 301K | 7.2% | 4 | 22.2K | 0.53% | 9 | | Dec 2025 | 301K | 6.8% | 4 | 22.2K | 0.5% | 9 | | Jan 2026 | 135K | 4.9% | 4 | 12.1K | 0.44% | 8 | | Feb 2026 | 110K | 4.9% | 4 | 12.1K | 0.54% | 8 | | Mar 2026 | 110K | 4% | 4 | 12.1K | 0.44% | 9 | | Apr 2026 | 110K | 4.6% | 4 | 9.9K | 0.41% | 9 | | May 2026 | 135K | 5.2% | 4 | 12.1K | 0.47% | 8 | | Jun 2026 | 110K | 4.6% | 4 | 9.9K | 0.41% | 8 | | Jul 2026 | 135K | 5.5% | 4 | 12.1K | 0.49% | 8 | | Aug 2026 | 135K | 5.2% | 4 | 12.1K | 0.47% | 8 | | Sep 2026 | 135K | 5.2% | 4 | 14.8K | 0.57% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Molton Brown’s and P.F. Candle Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Molton Brown**: Measured on the search term “molton brown”. - **P.F. Candle Co.**: Measured on the search terms “pf candle” and “pf candle co”, summed into one figure. - [Molton Brown profile](/demand/global-en/brands/molton-brown) - [P.F. Candle Co. profile](/demand/global-en/brands/pf-candle-co) - [All room spray brands worldwide](/demand/global-en/categories/room-spray-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Molton Brown or P.F. Candle Co. more popular in search? In September 2026, Molton Brown had more branded searches than P.F. Candle Co. among room spray brands worldwide. Molton Brown had about 135,000 branded searches, while P.F. Candle Co. had 14,800. Molton Brown made up 5.2% of all room spray brand searches we track, and P.F. Candle Co. accounted for 0.57%. ## Cite this page Brandwave. "Molton Brown vs P.F. Candle Co.: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/molton-brown-vs-pf-candle-co This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/molton-brown-vs-pf-candle-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.