--- title: "Moleskine vs Stillman & Birn: Which is more popular?" description: "Is Moleskine or Stillman & Birn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sketchbook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/moleskine-vs-stillman-and-birn" publisher: "Brandwave" --- # Moleskine vs Stillman & Birn: Which is more popular? Is Moleskine or Stillman & Birn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sketchbook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Moleskine and Stillman & Birn - **Competitive set**: Sketchbook brands - **Market**: Global - **Month measured**: Oct 2026 - **Moleskine Share of Search**: 32.3% - **Stillman & Birn Share of Search**: 11.7% ## Is Moleskine or Stillman & Birn more popular in search? - In October 2026, Moleskine had more branded searches than Stillman & Birn among sketchbook brands worldwide. Moleskine had about 6,600 branded searches, while Stillman & Birn had 2,400. Moleskine made up 32.3% of all sketchbook brand searches we track, and Stillman & Birn accounted for 11.7%. - Moleskine was ahead of Stillman & Birn in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Moleskine’s share of searches among sketchbook brands worldwide moved from 54.6% to 32.3%, and its estimated monthly branded searches moved from 18.1K to 6.6K. - Across the 12 months ending October 2026, Stillman & Birn’s share of searches among sketchbook brands worldwide moved from 5.7% to 11.7%, and its estimated monthly branded searches moved from 1.9K to 2.4K. ## Top sketchbook brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stillman & Birn appeared in all five answers. Moleskine was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Stillman & Birn was listed before Moleskine in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stillman & Birn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strathmore | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Canson | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Moleskine | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pentalic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Leuchtturm1917 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hahnemühle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sketchbook brands - Asked ChatGPT "What's the best sketchbook for drawing?": 1. Stillman & Birn, 2. Canson, 3. Strathmore, 4. Moleskine - Asked ChatGPT "Which sketchbook brand is best for mixed media?": 1. Strathmore, 2. Canson, 3. Stillman & Birn - Asked ChatGPT "What sketchbook should I buy for watercolour?": 1. Strathmore, 2. Stillman & Birn, 3. Pentalic - Searched Google, AI Overview "sketchbook for drawing": 1. Canson, 2. Moleskine, 3. Stillman & Birn - Searched Google, AI Overview "best sketchbook": 1. Stillman & Birn, 2. Moleskine, 3. Strathmore, 4. Canson Not named in any answer: Leuchtturm1917 and Hahnemühle. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for sketchbook brands worldwide in October 2026? - In October 2026, Moleskine overtook Canson to become the leader among sketchbook brands worldwide, with 32.3% of the searches. - Estimated monthly branded searches for Stillman & Birn worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026. ## How has branded search for Moleskine and Stillman & Birn changed worldwide over the last 12 months? | Month | Moleskine estimated searches | Moleskine Share of Search | Moleskine rank | Stillman & Birn estimated searches | Stillman & Birn Share of Search | Stillman & Birn rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 18.1K | 54.6% | 1 | 1.9K | 5.7% | 4 | | Dec 2025 | 9.9K | 37.6% | 1 | 1.9K | 7.2% | 5 | | Jan 2026 | 12.1K | 41.5% | 1 | 2.4K | 8.2% | 4 | | Feb 2026 | 9.9K | 39.6% | 1 | 1.9K | 7.6% | 5 | | Mar 2026 | 8.1K | 35.7% | 1 | 1.9K | 8.4% | 4 | | Apr 2026 | 8.1K | 36% | 1 | 1.9K | 8.4% | 4 | | May 2026 | 6.6K | 31.5% | 1 | 2.4K | 11.5% | 4 | | Jun 2026 | 6.6K | 27% | 1 | 2.4K | 9.8% | 4 | | Jul 2026 | 8.1K | 34.1% | 1 | 2.4K | 10.1% | 4 | | Aug 2026 | 8.1K | 28.8% | 2 | 2.4K | 8.5% | 4 | | Sep 2026 | 6.6K | 26.8% | 2 | 2.9K | 11.8% | 4 | | Oct 2026 | 6.6K | 32.3% | 1 | 2.4K | 11.7% | 4 | ## How are Moleskine’s and Stillman & Birn’s branded searches counted? Brandwave collects information about searches that people make online using Moleskine’s and Stillman & Birn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Moleskine**: Measured on the search term “moleskine sketchbook”. - **Stillman & Birn**: Measured on the search term “stillman and birn”. - [Moleskine profile](/demand/global-en/brands/moleskine) - [Stillman & Birn profile](/demand/global-en/brands/stillman-and-birn) - [All sketchbook brands worldwide](/demand/global-en/categories/sketchbook-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Moleskine or Stillman & Birn more popular in search? In October 2026, Moleskine had more branded searches than Stillman & Birn among sketchbook brands worldwide. Moleskine had about 6,600 branded searches, while Stillman & Birn had 2,400. Moleskine made up 32.3% of all sketchbook brand searches we track, and Stillman & Birn accounted for 11.7%. ## Cite this page Brandwave. "Moleskine vs Stillman & Birn: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/moleskine-vs-stillman-and-birn This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/moleskine-vs-stillman-and-birn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.