---
title: "Moleskine vs Pilot: Which is searched more?"
description: "Which is more popular in search, Moleskine or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/moleskine-vs-pilot"
publisher: "Brandwave"
---

# Moleskine vs Pilot: Which is searched more?

Which is more popular in search, Moleskine or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Moleskine and Pilot
- **Competitive set**: Pen and stationery brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Moleskine Share of Search**: 20.2%
- **Pilot Share of Search**: 3.8%

## Which is more popular in search, Moleskine or Pilot?

- In September 2026, Moleskine had more branded searches than Pilot among pen and stationery brands worldwide. Moleskine was estimated to have 201K branded searches compared to Pilot’s 38K, and held a 20.2% Share of Search versus Pilot’s 3.8%.
- Moleskine was ahead of Pilot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Moleskine’s estimated Share of Search among pen and stationery brands worldwide moved from 20.5% to 20.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen and stationery brands worldwide moved from 3.2% to 3.8%, and its estimated monthly branded searches moved from 31.6K to 38K.

## How did search popularity change for pen and stationery brands worldwide in September 2026?

- In September 2026, Pilot lost estimated Share of Search among pen and stationery brands worldwide, from 4.6% to 3.8%.

## Month by month

| Month | Moleskine estimated searches | Moleskine Share of Search | Moleskine rank | Pilot estimated searches | Pilot Share of Search | Pilot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 20.5% | 2 | 31.6K | 3.2% | 5 |
| Nov 2025 | 246K | 24.3% | 2 | 33.1K | 3.3% | 5 |
| Dec 2025 | 301K | 27.6% | 2 | 51.7K | 4.7% | 5 |
| Jan 2026 | 246K | 23.5% | 2 | 38.3K | 3.7% | 5 |
| Feb 2026 | 165K | 19.6% | 2 | 38K | 4.5% | 5 |
| Mar 2026 | 165K | 17.1% | 3 | 31.3K | 3.2% | 5 |
| Apr 2026 | 165K | 17.8% | 2 | 42.2K | 4.6% | 5 |
| May 2026 | 165K | 19.2% | 2 | 42.2K | 4.9% | 5 |
| Jun 2026 | 165K | 20.6% | 2 | 27.1K | 3.4% | 5 |
| Jul 2026 | 165K | 20.4% | 2 | 33K | 4.1% | 5 |
| Aug 2026 | 201K | 20% | 2 | 46.2K | 4.6% | 5 |
| Sep 2026 | 201K | 20.2% | 2 | 38K | 3.8% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Moleskine’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Moleskine**: Measured on the search term “moleskine”.
- **Pilot**: Measured on the search terms “pilot ballpoint pen”, “pilot fountain pen” and “pilot stationery”, summed into one figure.

- [Moleskine profile](/demand/global-en/brands/moleskine)
- [Pilot profile](/demand/global-en/brands/pilot)
- [All pen and stationery brands worldwide](/demand/global-en/categories/pen-and-stationery-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Moleskine or Pilot?

In September 2026, Moleskine had more branded searches than Pilot among pen and stationery brands worldwide. Moleskine was estimated to have 201K branded searches compared to Pilot’s 38K, and held a 20.2% Share of Search versus Pilot’s 3.8%.

## Cite this page

Brandwave. "Moleskine vs Pilot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/moleskine-vs-pilot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/moleskine-vs-pilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.