---
title: "Moleskine vs Pilot: Which is searched more?"
description: "Which is more popular in search, Moleskine or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/moleskine-vs-pilot-pens"
publisher: "Brandwave"
---

# Moleskine vs Pilot: Which is searched more?

Which is more popular in search, Moleskine or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Moleskine and Pilot
- **Competitive set**: Stationery
- **Market**: Global
- **Month measured**: Aug 2026
- **Moleskine Share of Search**: 23.1%
- **Pilot Share of Search**: 31.1%

## Which is more popular in search, Moleskine or Pilot?

- In August 2026, Pilot had more branded searches than Moleskine among stationery worldwide. Pilot was estimated to have 270K branded searches compared to Moleskine’s 201K, and held a 31.1% Share of Search versus Moleskine’s 23.1%.
- The lead changed hands 2 times in the 11 months ending August 2026: Moleskine took it in November 2025, Pilot took it in February 2026.
- Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among stationery worldwide moved from 25.4% to 23.1%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among stationery worldwide moved from 27.8% to 31.1%, and its estimated monthly branded searches moved from 220K to 270K.

## How did search popularity change for stationery worldwide in August 2026?

- In August 2026, Moleskine gained estimated Share of Search among stationery worldwide, from 22.4% to 23.1%.
- In August 2026, Pilot lost estimated Share of Search among stationery worldwide, from 36.6% to 31.1%.

## Month by month

| Month | Moleskine estimated searches | Moleskine Share of Search | Moleskine rank | Pilot estimated searches | Pilot Share of Search | Pilot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 25.4% | 2 | 220K | 27.8% | 1 |
| Nov 2025 | 246K | 30% | 1 | 220K | 26.8% | 2 |
| Dec 2025 | 301K | 34.7% | 1 | 220K | 25.4% | 2 |
| Jan 2026 | 246K | 28.9% | 1 | 220K | 25.8% | 2 |
| Feb 2026 | 165K | 22.8% | 2 | 220K | 30.4% | 1 |
| Mar 2026 | 165K | 21.3% | 3 | 220K | 28.4% | 1 |
| Apr 2026 | 165K | 22.7% | 2 | 220K | 30.3% | 1 |
| May 2026 | 165K | 23.1% | 2 | 220K | 30.8% | 1 |
| Jun 2026 | 165K | 24.4% | 2 | 220K | 32.6% | 1 |
| Jul 2026 | 165K | 22.4% | 2 | 270K | 36.6% | 1 |
| Aug 2026 | 201K | 23.1% | 2 | 270K | 31.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Moleskine’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Moleskine**: Measured on the search term “moleskine”.
- **Pilot**: Measured on the search terms “pilot pen” and “pilot pens”, summed into one figure.

- [Moleskine profile](/demand/global-en/brands/moleskine)
- [Pilot profile](/demand/global-en/brands/pilot-pens)
- [All stationery worldwide](/demand/global-en/categories/stationery): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Moleskine or Pilot?

In August 2026, Pilot had more branded searches than Moleskine among stationery worldwide. Pilot was estimated to have 270K branded searches compared to Moleskine’s 201K, and held a 31.1% Share of Search versus Moleskine’s 23.1%.

## Cite this page

Brandwave. "Moleskine vs Pilot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/moleskine-vs-pilot-pens

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/moleskine-vs-pilot-pens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.