--- title: "Moleskine vs Neo Smartpen: Which is more popular?" description: "Is Moleskine or Neo Smartpen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart notebook and pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/moleskine-vs-neo-smartpen" publisher: "Brandwave" --- # Moleskine vs Neo Smartpen: Which is more popular? Is Moleskine or Neo Smartpen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart notebook and pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Moleskine and Neo Smartpen - **Competitive set**: Smart notebook and pen brands - **Market**: Global - **Month measured**: Oct 2026 - **Moleskine Share of Search**: 9.4% - **Neo Smartpen Share of Search**: 6.2% ## Is Moleskine or Neo Smartpen more popular in search? - In October 2026, Moleskine had more branded searches than Neo Smartpen among smart notebook and pen brands worldwide. Moleskine had about 4,400 branded searches, while Neo Smartpen had 2,900. Moleskine made up 9.4% of all smart notebook and pen brand searches we track, and Neo Smartpen accounted for 6.2%. - The lead changed hands 2 times in the 12 months ending October 2026: Neo Smartpen took it in February 2026, Moleskine took it in May 2026. - Across the 12 months ending October 2026, Moleskine’s share of searches among smart notebook and pen brands worldwide moved from 14.1% to 9.4%, and its estimated monthly branded searches moved from 12.1K to 4.4K. - Across the 12 months ending October 2026, Neo Smartpen’s share of searches among smart notebook and pen brands worldwide moved from 4.2% to 6.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top smart notebook and pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Neo Smartpen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Moleskine was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Moleskine and Neo Smartpen were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rocketbook | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Neo Smartpen | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Moleskine | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Livescribe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about smart notebook and pen brands - Asked ChatGPT "What's the best smart notebook?": 1. Rocketbook - Asked ChatGPT "Which smart pen turns handwriting into digital notes?": 1. Neo Smartpen, 2. Livescribe - Asked ChatGPT "What's the best reusable notebook?": 1. Rocketbook - Searched Google, AI Overview "smart notebook": 1. Rocketbook, 2. Moleskine - Searched Google, AI Overview "smart pen": 1. Livescribe, 2. Neo Smartpen Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for smart notebook and pen brands worldwide in October 2026? - In October 2026, Moleskine overtook Livescribe to rank 2nd among smart notebook and pen brands worldwide, with 9.4% of the searches. - Estimated monthly branded searches for Neo Smartpen worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026. ## How has branded search for Moleskine and Neo Smartpen changed worldwide over the last 12 months? | Month | Moleskine estimated searches | Moleskine Share of Search | Moleskine rank | Neo Smartpen estimated searches | Neo Smartpen Share of Search | Neo Smartpen rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 12.1K | 14.1% | 2 | 3.6K | 4.2% | 4 | | Dec 2025 | 8.1K | 8.2% | 2 | 3.6K | 3.7% | 4 | | Jan 2026 | 5.4K | 7.9% | 3 | 3.6K | 5.3% | 4 | | Feb 2026 | 4.4K | 5.9% | 4 | 22.2K | 29.6% | 2 | | Mar 2026 | 4.4K | 7.2% | 4 | 8.1K | 13.3% | 2 | | Apr 2026 | 3.6K | 7.5% | 4 | 4.4K | 9.1% | 2 | | May 2026 | 4.4K | 9.4% | 2 | 2.9K | 6.2% | 4 | | Jun 2026 | 4.4K | 9.5% | 2 | 2.9K | 6.3% | 4 | | Jul 2026 | 4.4K | 9.4% | 2 | 2.9K | 6.2% | 4 | | Aug 2026 | 4.4K | 7.8% | 2 | 3.6K | 6.4% | 4 | | Sep 2026 | 4.4K | 7.8% | 3 | 3.6K | 6.4% | 4 | | Oct 2026 | 4.4K | 9.4% | 2 | 2.9K | 6.2% | 4 | ## How are Moleskine’s and Neo Smartpen’s branded searches counted? Brandwave collects information about searches that people make online using Moleskine’s and Neo Smartpen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Moleskine**: Measured on the search term “moleskine smart writing set”. - **Neo Smartpen**: Measured on the search term “neo smartpen”. - [Moleskine profile](/demand/global-en/brands/moleskine) - [Neo Smartpen profile](/demand/global-en/brands/neo-smartpen) - [All smart notebook and pen brands worldwide](/demand/global-en/categories/smart-notebook-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Moleskine or Neo Smartpen more popular in search? In October 2026, Moleskine had more branded searches than Neo Smartpen among smart notebook and pen brands worldwide. Moleskine had about 4,400 branded searches, while Neo Smartpen had 2,900. Moleskine made up 9.4% of all smart notebook and pen brand searches we track, and Neo Smartpen accounted for 6.2%. ## Cite this page Brandwave. "Moleskine vs Neo Smartpen: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/moleskine-vs-neo-smartpen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/moleskine-vs-neo-smartpen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.