--- title: "Modal vs Seldon: Which is searched more?" description: "Is Modal or Seldon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model serving platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/modal-vs-seldon" publisher: "Brandwave" --- # Modal vs Seldon: Which is searched more? Is Modal or Seldon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model serving platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Modal and Seldon - **Competitive set**: Model serving platforms - **Market**: Global - **Month measured**: Sep 2026 - **Modal Share of Search**: 3% - **Seldon Share of Search**: 3.1% ## Is Modal or Seldon more popular in search? - In September 2026, Modal and Seldon were level in searches among model serving platforms worldwide, with an estimated 7.8K versus 8.1K branded searches, at 3% and 3.1% of the total. - The lead changed hands 2 times in the 12 months ending September 2026: Modal took it in July 2026, Seldon took it in August 2026. - Across the 12 months ending September 2026, Modal’s share of searches among model serving platforms worldwide moved from 1.6% to 3%, and its estimated monthly branded searches moved from 4.2K to 7.8K. - Across the 12 months ending September 2026, Seldon’s share of searches among model serving platforms worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top model serving platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Modal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Seldon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NVIDIA Triton Inference Server | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | vLLM | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | KServe | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | TensorFlow Serving | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | TorchServe | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Baseten | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Modal | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Ray Serve | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | BentoML | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon SageMaker | 10th | 2 of 3 | 2 of 2 | 4 of 5 | | Seldon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about model serving platforms - Asked ChatGPT "Which model serving platform should I use?": 1. Baseten, 2. Modal, 3. vLLM, 4. Ray Serve, 5. KServe - Asked ChatGPT "What are the best model serving platforms?": 1. vLLM, 2. NVIDIA Triton Inference Server, 3. Modal, 4. Baseten, 5. BentoML, 6. KServe, 7. Amazon SageMaker, 8. Ray Serve - Asked ChatGPT "What's the best model serving platform for machine learning models?": 1. KServe, 2. vLLM, 3. NVIDIA Triton Inference Server, 4. Ray Serve, 5. BentoML, 6. Amazon SageMaker - Searched Google, AI Overview "model serving platforms": 1. TensorFlow Serving, 2. TorchServe, 3. NVIDIA Triton Inference Server, 4. KServe, 5. Ray Serve, 6. Amazon SageMaker - Searched Google, AI Overview "ml model serving": 1. TensorFlow Serving, 2. TorchServe, 3. NVIDIA Triton Inference Server, 4. BentoML, 5. Amazon SageMaker Not named in any answer: Seldon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for model serving platforms worldwide in September 2026? - Estimated monthly branded searches for Modal worldwide rose 85.7% over 12 measured months, from 4.2K to 7.8K in September 2026. - Estimated monthly branded searches for Seldon worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Modal estimated searches | Modal Share of Search | Modal rank | Seldon estimated searches | Seldon Share of Search | Seldon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 1.6% | 9 | 9.9K | 3.8% | 4 | | Nov 2025 | 3.2K | 1.3% | 9 | 9.9K | 4% | 4 | | Dec 2025 | 2.6K | 1.3% | 9 | 8.1K | 4% | 4 | | Jan 2026 | 4K | 1.6% | 8 | 9.9K | 3.9% | 4 | | Feb 2026 | 4.2K | 1.8% | 9 | 8.1K | 3.5% | 4 | | Mar 2026 | 4.8K | 1.7% | 8 | 9.9K | 3.6% | 4 | | Apr 2026 | 5.5K | 1.8% | 6 | 8.1K | 2.7% | 4 | | May 2026 | 7.3K | 2.7% | 5 | 8.1K | 3% | 4 | | Jun 2026 | 6.3K | 2.2% | 6 | 8.1K | 2.9% | 4 | | Jul 2026 | 10K | 4.1% | 4 | 6.6K | 2.7% | 6 | | Aug 2026 | 7.3K | 3% | 5 | 8.1K | 3.3% | 4 | | Sep 2026 | 7.8K | 3% | 5 | 8.1K | 3.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Modal’s and Seldon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Modal**: Measured on the search terms “modal gpu” and “modal labs”, summed into one figure. - **Seldon**: Measured on the search term “seldon”. - [Modal profile](/demand/global-en/brands/modal) - [Seldon profile](/demand/global-en/brands/seldon) - [All model serving platforms worldwide](/demand/global-en/categories/model-serving-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Modal or Seldon more popular in search? In September 2026, Modal and Seldon were level in searches among model serving platforms worldwide, with an estimated 7.8K versus 8.1K branded searches, at 3% and 3.1% of the total. ## Cite this page Brandwave. "Modal vs Seldon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/modal-vs-seldon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/modal-vs-seldon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.