--- title: "Moccona vs Stumptown: Which is searched more?" description: "Is Moccona or Stumptown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/moccona-vs-stumptown" publisher: "Brandwave" --- # Moccona vs Stumptown: Which is searched more? Is Moccona or Stumptown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Moccona and Stumptown - **Competitive set**: Coffee brands - **Market**: Global - **Month measured**: Sep 2026 - **Moccona Share of Search**: 1.4% - **Stumptown Share of Search**: 5.9% ## Is Moccona or Stumptown more popular in search? - In September 2026, Stumptown had more branded searches than Moccona among coffee brands worldwide. Stumptown had about 135,000 branded searches, while Moccona had 33,100. Stumptown made up 5.9% of all coffee brand searches we track, and Moccona accounted for 1.4%. - Stumptown was ahead of Moccona in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Moccona’s share of searches among coffee brands worldwide moved from 0.9% to 1.4%, and its estimated monthly branded searches moved from 22.2K to 33.1K. - Across the 12 months ending September 2026, Stumptown’s share of searches among coffee brands worldwide moved from 8.2% to 5.9%, and its estimated monthly branded searches moved from 201K to 135K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stumptown was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Moccona did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peet's Coffee | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lavazza | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Café Bustelo | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Stumptown | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nescafé | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | La Colombe | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kicking Horse Coffee | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moccona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee brands - Asked ChatGPT "Which coffee brand should I buy?": 1. Peet's Coffee, 2. Lavazza, 3. Café Bustelo, 4. La Colombe - Asked ChatGPT "What are the best coffee brands?": 1. Peet's Coffee, 2. Stumptown, 3. Lavazza, 4. La Colombe, 5. Café Bustelo, 6. Kicking Horse Coffee - Asked ChatGPT "What's the best coffee brand for everyday drinking?": 1. Peet's Coffee, 2. Lavazza, 3. Kicking Horse Coffee - Searched Google, AI Overview "coffee brands": 1. Peet's Coffee, 2. Café Bustelo, 3. Stumptown, 4. La Colombe - Searched Google, AI Overview "instant coffee brands": 1. Nescafé, 2. Café Bustelo Not named in any answer: Illy and Moccona. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for coffee brands worldwide in September 2026? - In September 2026, Café Bustelo overtook Illy and Stumptown to rank 5th among coffee brands worldwide, with 5.9% of the searches. - Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026. - Estimated monthly branded searches for Stumptown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026. ## Month by month | Month | Moccona estimated searches | Moccona Share of Search | Moccona rank | Stumptown estimated searches | Stumptown Share of Search | Stumptown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 0.9% | 9 | 201K | 8.2% | 4 | | Nov 2025 | 22.2K | 0.92% | 9 | 165K | 6.9% | 6 | | Dec 2025 | 22.2K | 0.93% | 9 | 135K | 5.7% | 6 | | Jan 2026 | 22.2K | 0.88% | 9 | 135K | 5.3% | 6 | | Feb 2026 | 18.1K | 0.89% | 9 | 135K | 6.6% | 6 | | Mar 2026 | 22.2K | 1% | 9 | 135K | 6.3% | 6 | | Apr 2026 | 22.2K | 1% | 9 | 135K | 6.1% | 6 | | May 2026 | 27.1K | 1.1% | 9 | 165K | 6.6% | 5 | | Jun 2026 | 27.1K | 1.2% | 9 | 135K | 5.8% | 6 | | Jul 2026 | 27.1K | 1.2% | 9 | 135K | 6.2% | 6 | | Aug 2026 | 27.1K | 1.2% | 9 | 135K | 5.9% | 6 | | Sep 2026 | 33.1K | 1.4% | 9 | 135K | 5.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Moccona’s and Stumptown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Moccona**: Measured on the search term “moccona”. - **Stumptown**: Measured on the search term “stumptown”. - [Moccona profile](/demand/global-en/brands/moccona) - [Stumptown profile](/demand/global-en/brands/stumptown) - [All coffee brands worldwide](/demand/global-en/categories/coffee-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Moccona or Stumptown more popular in search? In September 2026, Stumptown had more branded searches than Moccona among coffee brands worldwide. Stumptown had about 135,000 branded searches, while Moccona had 33,100. Stumptown made up 5.9% of all coffee brand searches we track, and Moccona accounted for 1.4%. ## Cite this page Brandwave. "Moccona vs Stumptown: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/moccona-vs-stumptown This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/moccona-vs-stumptown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.