--- title: "MobileAction vs SplitMetrics: Which is searched more?" description: "Is MobileAction or SplitMetrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the App store optimization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mobileaction-vs-splitmetrics" publisher: "Brandwave" --- # MobileAction vs SplitMetrics: Which is searched more? Is MobileAction or SplitMetrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the App store optimization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MobileAction and SplitMetrics - **Competitive set**: App store optimization platforms - **Market**: Global - **Month measured**: Sep 2026 - **MobileAction Share of Search**: 8.7% - **SplitMetrics Share of Search**: 1.3% ## Is MobileAction or SplitMetrics more popular in search? - In September 2026, MobileAction had more branded searches than SplitMetrics among app store optimization platforms worldwide. MobileAction had about 10,800 branded searches, while SplitMetrics had 1,600. MobileAction made up 8.7% of all app store optimization platform searches we track, and SplitMetrics accounted for 1.3%. - MobileAction was ahead of SplitMetrics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MobileAction’s share of searches among app store optimization platforms worldwide moved from 8.9% to 8.7%, and its estimated monthly branded searches held steady at 10.8K. - Across the 12 months ending September 2026, SplitMetrics’ share of searches among app store optimization platforms worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top app store optimization platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MobileAction appeared in all five answers. SplitMetrics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MobileAction was listed before SplitMetrics in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AppTweak | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MobileAction | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sensor Tower | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | AppFollow | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | App Radar | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Appfigures | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | SplitMetrics | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | ASODesk | 8th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about app store optimization platforms - Asked ChatGPT "Which app store optimization platform should I use?": 1. AppTweak, 2. AppFollow, 3. Sensor Tower, 4. MobileAction - Asked ChatGPT "What are the best app store optimization platforms?": 1. AppTweak, 2. MobileAction, 3. App Radar, 4. AppFollow, 5. Sensor Tower, 6. SplitMetrics, 7. ASODesk, 8. Appfigures - Asked ChatGPT "What's the best app store optimization platform for mobile marketers?": 1. AppTweak, 2. MobileAction, 3. AppFollow, 4. Sensor Tower - Searched Google, AI Overview "app store optimization platforms": 1. App Radar, 2. AppTweak, 3. Sensor Tower, 4. MobileAction, 5. SplitMetrics, 6. Appfigures, 7. AppFollow - Searched Google, AI Overview "app store ranking tool": 1. AppTweak, 2. Sensor Tower, 3. MobileAction, 4. Appfigures, 5. ASODesk, 6. AppFollow Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for app store optimization platforms worldwide in September 2026? - In September 2026, MobileAction gained share of searches among app store optimization platforms worldwide, from 7.7% to 8.7%. - Estimated monthly branded searches for SplitMetrics worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | MobileAction estimated searches | MobileAction Share of Search | MobileAction rank | SplitMetrics estimated searches | SplitMetrics Share of Search | SplitMetrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.8K | 8.9% | 3 | 1.9K | 1.6% | 7 | | Nov 2025 | 10.8K | 8.7% | 3 | 1.9K | 1.5% | 7 | | Dec 2025 | 10.8K | 8.8% | 3 | 1.6K | 1.3% | 7 | | Jan 2026 | 13.2K | 9.1% | 3 | 1.9K | 1.3% | 7 | | Feb 2026 | 10.8K | 8.6% | 3 | 1.9K | 1.5% | 7 | | Mar 2026 | 10.8K | 7.3% | 3 | 1.9K | 1.3% | 7 | | Apr 2026 | 10.8K | 8.5% | 3 | 1.9K | 1.5% | 7 | | May 2026 | 13.2K | 10.6% | 2 | 1.9K | 1.5% | 7 | | Jun 2026 | 10.8K | 7.8% | 3 | 1.9K | 1.4% | 7 | | Jul 2026 | 10.8K | 8.8% | 3 | 1.9K | 1.6% | 7 | | Aug 2026 | 10.8K | 7.7% | 4 | 1.6K | 1.1% | 7 | | Sep 2026 | 10.8K | 8.7% | 4 | 1.6K | 1.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using MobileAction’s and SplitMetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MobileAction**: Measured on the search terms “mobile action”, “mobileaction” and “mobileaction.co”, summed into one figure. - **SplitMetrics**: Measured on the search term “splitmetrics”. - [MobileAction profile](/demand/global-en/brands/mobileaction) - [SplitMetrics profile](/demand/global-en/brands/splitmetrics) - [All app store optimization platforms worldwide](/demand/global-en/categories/app-store-optimization-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MobileAction or SplitMetrics more popular in search? In September 2026, MobileAction had more branded searches than SplitMetrics among app store optimization platforms worldwide. MobileAction had about 10,800 branded searches, while SplitMetrics had 1,600. MobileAction made up 8.7% of all app store optimization platform searches we track, and SplitMetrics accounted for 1.3%. ## Cite this page Brandwave. "MobileAction vs SplitMetrics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mobileaction-vs-splitmetrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mobileaction-vs-splitmetrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.