--- title: "MNTN vs Samba TV: Which is searched more?" description: "Is MNTN or Samba TV more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mntn-vs-samba-tv" publisher: "Brandwave" --- # MNTN vs Samba TV: Which is searched more? Is MNTN or Samba TV more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MNTN and Samba TV - **Competitive set**: TV attribution platforms - **Market**: Global - **Month measured**: Sep 2026 - **MNTN Share of Search**: 0.65% - **Samba TV Share of Search**: 9% ## Is MNTN or Samba TV more popular in search? - In September 2026, Samba TV had more branded searches than MNTN among TV attribution platforms worldwide. Samba TV had about 5,400 branded searches, while MNTN had 390. Samba TV made up 9% of all TV attribution platform searches we track, and MNTN accounted for 0.65%. - Samba TV was ahead of MNTN in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MNTN’s share of searches among TV attribution platforms worldwide moved from 0.52% to 0.65%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Samba TV’s share of searches among TV attribution platforms worldwide moved from 19.8% to 9%, and its estimated monthly branded searches moved from 14.8K to 5.4K. ## Top TV attribution platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MNTN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samba TV did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tatari | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | iSpot | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Measured | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Innovid | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | MNTN | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Comscore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samba TV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VideoAmp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV attribution platforms - Asked ChatGPT "Which TV attribution platform should I use?": 1. Tatari, 2. iSpot, 3. MNTN - Asked ChatGPT "What are the best TV attribution platforms?": 1. Tatari, 2. Innovid, 3. iSpot, 4. Measured - Asked ChatGPT "What's the best TV attribution platform for a media team?": 1. Tatari, 2. Measured, 3. MNTN - Searched Google, AI Overview "tv ad measurement": 1. iSpot - Searched Google, AI Overview "tv attribution software": named none of the brands we track Not named in any answer: Comscore, Samba TV and VideoAmp. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for TV attribution platforms worldwide in September 2026? - Estimated monthly branded searches for Samba TV worldwide fell 63.5% over 12 measured months, from 14.8K to 5.4K in September 2026. ## Month by month | Month | MNTN estimated searches | MNTN Share of Search | MNTN rank | Samba TV estimated searches | Samba TV Share of Search | Samba TV rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.52% | 7 | 14.8K | 19.8% | 4 | | Nov 2025 | 260 | 0.41% | 7 | 8.1K | 12.6% | 4 | | Dec 2025 | 320 | 0.57% | 7 | 6.6K | 11.9% | 4 | | Jan 2026 | 390 | 0.59% | 7 | 6.6K | 9.9% | 4 | | Feb 2026 | 320 | 0.42% | 7 | 14.8K | 19.6% | 4 | | Mar 2026 | 390 | 0.59% | 7 | 6.6K | 9.9% | 4 | | Apr 2026 | 320 | 0.44% | 7 | 6.6K | 9.1% | 4 | | May 2026 | 320 | 0.52% | 7 | 6.6K | 10.7% | 4 | | Jun 2026 | 320 | 0.49% | 7 | 6.6K | 10.2% | 4 | | Jul 2026 | 260 | 0.45% | 7 | 5.4K | 9.4% | 4 | | Aug 2026 | 320 | 0.52% | 7 | 5.4K | 8.9% | 4 | | Sep 2026 | 390 | 0.65% | 7 | 5.4K | 9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using MNTN’s and Samba TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MNTN**: Measured on the search term “mntn ctv”. - **Samba TV**: Measured on the search term “sambatv”. - [MNTN profile](/demand/global-en/brands/mntn) - [Samba TV profile](/demand/global-en/brands/samba-tv) - [All TV attribution platforms worldwide](/demand/global-en/categories/tv-attribution-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MNTN or Samba TV more popular in search? In September 2026, Samba TV had more branded searches than MNTN among TV attribution platforms worldwide. Samba TV had about 5,400 branded searches, while MNTN had 390. Samba TV made up 9% of all TV attribution platform searches we track, and MNTN accounted for 0.65%. ## Cite this page Brandwave. "MNTN vs Samba TV: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mntn-vs-samba-tv This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mntn-vs-samba-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.