--- title: "MMF POS vs Toast: Which is searched more?" description: "Is MMF POS or Toast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cash drawer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mmf-pos-vs-toast" publisher: "Brandwave" --- # MMF POS vs Toast: Which is searched more? Is MMF POS or Toast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cash drawer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MMF POS and Toast - **Competitive set**: Cash drawer brands - **Market**: Global - **Month measured**: Sep 2026 - **MMF POS Share of Search**: 0.16% - **Toast Share of Search**: 47.6% ## Is MMF POS or Toast more popular in search? - In September 2026, Toast had more branded searches than MMF POS among cash drawer brands worldwide. Toast had about 41,500 branded searches, while MMF POS had 140. Toast made up 47.6% of all cash drawer brand searches we track, and MMF POS accounted for 0.16%. - Toast was ahead of MMF POS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MMF POS’s share of searches among cash drawer brands worldwide moved from 0.11% to 0.16%, and its estimated monthly branded searches moved from 110 to 140. - Across the 12 months ending September 2026, Toast’s share of searches among cash drawer brands worldwide moved from 49.7% to 47.6%, and its estimated monthly branded searches moved from 49.9K to 41.5K. ## Top cash drawer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MMF POS and Toast were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MMF POS was listed before Toast in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | APG Cash Drawer | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Star Micronics | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | MMF POS | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Square | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Clover | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Toast | 6th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about cash drawer brands - Asked ChatGPT "Which cash drawer brand should I buy?": 1. Star Micronics, 2. APG Cash Drawer, 3. Square, 4. Clover, 5. Toast - Asked ChatGPT "What are the best cash drawer brands?": 1. APG Cash Drawer, 2. Star Micronics, 3. MMF POS, 4. Square, 5. Clover, 6. Toast - Asked ChatGPT "What's the best cash drawer brand for retail checkout?": 1. APG Cash Drawer, 2. Star Micronics, 3. MMF POS, 4. Square, 5. Clover - Searched Google, AI Overview "metal cash drawer": 1. APG Cash Drawer Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cash drawer brands worldwide in September 2026? - In September 2026, Toast gained share of searches among cash drawer brands worldwide, from 46.9% to 47.6%. - In September 2026, MMF POS rose from 6th to 5th among cash drawer brands worldwide. ## Month by month | Month | MMF POS estimated searches | MMF POS Share of Search | MMF POS rank | Toast estimated searches | Toast Share of Search | Toast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 0.11% | 6 | 49.9K | 49.7% | 1 | | Nov 2025 | 90 | 0.1% | 6 | 41.2K | 47% | 1 | | Dec 2025 | 110 | 0.14% | 5 | 41.3K | 51.2% | 1 | | Jan 2026 | 90 | 0.09% | 5 | 49.9K | 49.7% | 1 | | Feb 2026 | 110 | 0.11% | 5 | 48.7K | 48.7% | 1 | | Mar 2026 | 110 | 0.1% | 6 | 50.5K | 47.4% | 1 | | Apr 2026 | 90 | 0.09% | 6 | 50.3K | 49.9% | 1 | | May 2026 | 110 | 0.11% | 6 | 50.2K | 49.8% | 1 | | Jun 2026 | 90 | 0.09% | 6 | 48.9K | 49.1% | 1 | | Jul 2026 | 70 | 0.08% | 6 | 43.1K | 47.3% | 1 | | Aug 2026 | 70 | 0.08% | 6 | 41.9K | 46.9% | 1 | | Sep 2026 | 140 | 0.16% | 5 | 41.5K | 47.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using MMF POS’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MMF POS**: Measured on the search term “mmf cash drawer”. - **Toast**: Measured on the search terms “handheld toast pos”, “pos toast”, “pos toast system”, “pos toasttab”, “toast point of sale”, “toast point of sale system”, “toast pos”, “toast pos app”, “toast pos company”, “toast pos demo”, “toast pos fees”, “toast pos handheld”, “toast pos hardware”, “toast pos kiosk”, “toast pos menu”, “toast pos printer”, “toast pos restaurant”, “toast pos sales”, “toast pos screen”, “toast pos software”, “toast pos system”, “toast pos systems”, “toast pos terminal”, “toast pos training”, “toast restaurant pos”, “toast tab pos” and “toasttab pos”, summed into one figure. - [MMF POS profile](/demand/global-en/brands/mmf-pos) - [Toast profile](/demand/global-en/brands/toast) - [All cash drawer brands worldwide](/demand/global-en/categories/cash-drawer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MMF POS or Toast more popular in search? In September 2026, Toast had more branded searches than MMF POS among cash drawer brands worldwide. Toast had about 41,500 branded searches, while MMF POS had 140. Toast made up 47.6% of all cash drawer brand searches we track, and MMF POS accounted for 0.16%. ## Cite this page Brandwave. "MMF POS vs Toast: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mmf-pos-vs-toast This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mmf-pos-vs-toast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.