--- title: "MLS vs NHL: Which is searched more?" description: "Is MLS or NHL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mls-vs-nhl" publisher: "Brandwave" --- # MLS vs NHL: Which is searched more? Is MLS or NHL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MLS and NHL - **Competitive set**: Sports leagues - **Market**: Global - **Month measured**: Sep 2026 - **MLS Share of Search**: 0.08% - **NHL Share of Search**: 2% ## Is MLS or NHL more popular in search? - In September 2026, NHL had more branded searches than MLS among sports leagues worldwide. NHL had about 5 million branded searches, while MLS had 201,000. NHL made up 2% of all sports league searches we track, and MLS accounted for 0.08%. - NHL was ahead of MLS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MLS’s share of searches among sports leagues worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 368K to 201K. - Across the 12 months ending September 2026, NHL’s share of searches among sports leagues worldwide moved from 4.7% to 2%, and its estimated monthly branded searches moved from 16.6M to 5M. ## Top sports leagues in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, NHL appeared in all four answers. MLS was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. NHL was listed before MLS in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NBA | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | NFL | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | MLB | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | NHL | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Premier League | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | MLS | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | AFL | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sports leagues - Asked ChatGPT "Which sports league should I go to?": 1. NBA, 2. NFL, 3. NHL, 4. MLB, 5. MLS - Asked ChatGPT "What are the best sports leagues?": 1. Premier League, 2. NBA, 3. NFL, 4. NHL, 5. MLB - Asked ChatGPT "What's the best sports league for a team to follow?": 1. NFL, 2. NBA, 3. MLB, 4. NHL, 5. Premier League - Searched Google, AI Overview "sports leagues": 1. NFL, 2. NBA, 3. MLB, 4. NHL, 5. MLS Not named in any answer: AFL. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sports leagues worldwide in September 2026? - In September 2026, NHL gained share of searches among sports leagues worldwide, from 0.85% to 2%. - Estimated monthly branded searches for MLS worldwide fell 45.4% over 12 measured months, from 368K to 201K in September 2026. ## Month by month | Month | MLS estimated searches | MLS Share of Search | MLS rank | NHL estimated searches | NHL Share of Search | NHL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 0.1% | 7 | 16.6M | 4.7% | 5 | | Nov 2025 | 301K | 0.09% | 7 | 16.6M | 4.8% | 5 | | Dec 2025 | 110K | 0.03% | 7 | 16.6M | 4.5% | 4 | | Jan 2026 | 49.5K | 0.01% | 7 | 20.4M | 5.4% | 4 | | Feb 2026 | 90.5K | 0.04% | 7 | 7.5M | 3.5% | 4 | | Mar 2026 | 135K | 0.06% | 7 | 16.6M | 7.2% | 4 | | Apr 2026 | 135K | 0.04% | 7 | 30.4M | 8.9% | 4 | | May 2026 | 201K | 0.05% | 7 | 37.2M | 8.3% | 4 | | Jun 2026 | 60.5K | 0.04% | 7 | 13.6M | 8.1% | 3 | | Jul 2026 | 201K | 0.29% | 7 | 1.8M | 2.6% | 6 | | Aug 2026 | 246K | 0.17% | 7 | 1.2M | 0.85% | 6 | | Sep 2026 | 201K | 0.08% | 7 | 5M | 2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using MLS’s and NHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MLS**: Measured on the search term “major league soccer”. - **NHL**: Measured on the search term “nhl”. - [MLS profile](/demand/global-en/brands/mls) - [NHL profile](/demand/global-en/brands/nhl) - [All sports leagues worldwide](/demand/global-en/categories/sports-leagues): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MLS or NHL more popular in search? In September 2026, NHL had more branded searches than MLS among sports leagues worldwide. NHL had about 5 million branded searches, while MLS had 201,000. NHL made up 2% of all sports league searches we track, and MLS accounted for 0.08%. ## Cite this page Brandwave. "MLS vs NHL: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mls-vs-nhl This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mls-vs-nhl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.