---
title: "Mizuno vs Saucony: Which is searched more?"
description: "Which is more popular in search, Mizuno or Saucony? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mizuno-vs-saucony"
publisher: "Brandwave"
---

# Mizuno vs Saucony: Which is searched more?

Which is more popular in search, Mizuno or Saucony? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mizuno and Saucony
- **Competitive set**: Running shoe brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Mizuno Share of Search**: 6.6%
- **Saucony Share of Search**: 8.9%

## Which is more popular in search, Mizuno or Saucony?

- In September 2026, Saucony had more branded searches than Mizuno among running shoe brands worldwide. Saucony was estimated to have 1.6M branded searches compared to Mizuno’s 1.2M, and held an 8.9% Share of Search versus Mizuno’s 6.6%.
- The lead changed hands 3 times in the 12 months ending September 2026: Saucony took it in November 2025, Mizuno took it in December 2025, Saucony took it in January 2026.
- Across the 12 months ending September 2026, Mizuno’s estimated Share of Search among running shoe brands worldwide moved from 6.9% to 6.6%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Saucony’s estimated Share of Search among running shoe brands worldwide moved from 6.8% to 8.9%, and its estimated monthly branded searches moved from 1.2M to 1.6M.

## How did search popularity change for running shoe brands worldwide in September 2026?

- In September 2026, Mizuno overtook Brooks to rank 5th among running shoe brands worldwide, with 6.6% estimated Share of Search.
- Estimated monthly branded searches for Saucony worldwide rose 37.3% over 12 measured months, from 1.2M to 1.6M in September 2026.

## Month by month

| Month | Mizuno estimated searches | Mizuno Share of Search | Mizuno rank | Saucony estimated searches | Saucony Share of Search | Saucony rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 6.9% | 4 | 1.2M | 6.8% | 5 |
| Nov 2025 | 1.2M | 6.5% | 5 | 1.3M | 7.2% | 4 |
| Dec 2025 | 1.2M | 6.6% | 4 | 1.1M | 6.2% | 5 |
| Jan 2026 | 1.2M | 7% | 5 | 1.3M | 7.7% | 4 |
| Feb 2026 | 1M | 6.5% | 6 | 1.1M | 7.4% | 4 |
| Mar 2026 | 1.2M | 6.4% | 6 | 1.6M | 8.5% | 4 |
| Apr 2026 | 1M | 5.3% | 6 | 1.6M | 8.6% | 4 |
| May 2026 | 1.2M | 6.2% | 6 | 1.6M | 8.3% | 4 |
| Jun 2026 | 1M | 5.3% | 6 | 1.4M | 7.3% | 4 |
| Jul 2026 | 1M | 5.6% | 6 | 1.4M | 7.9% | 4 |
| Aug 2026 | 1.2M | 5.7% | 6 | 2M | 9.3% | 4 |
| Sep 2026 | 1.2M | 6.6% | 5 | 1.6M | 8.9% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Mizuno’s and Saucony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mizuno**: Measured on the search term “mizuno”.
- **Saucony**: Measured on the search terms “saucony”, “saucony endorphin”, “saucony guide”, “saucony kinvara”, “saucony ride”, “saucony running”, “saucony running shoes”, “saucony shoes” and “saucony triumph”, summed into one figure.

- [Mizuno profile](/demand/global-en/brands/mizuno)
- [Saucony profile](/demand/global-en/brands/saucony)
- [All running shoe brands worldwide](/demand/global-en/categories/running-shoe-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mizuno or Saucony?

In September 2026, Saucony had more branded searches than Mizuno among running shoe brands worldwide. Saucony was estimated to have 1.6M branded searches compared to Mizuno’s 1.2M, and held an 8.9% Share of Search versus Mizuno’s 6.6%.

## Cite this page

Brandwave. "Mizuno vs Saucony: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mizuno-vs-saucony

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mizuno-vs-saucony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.