---
title: "Mizuno vs On: Which is searched more?"
description: "Which is more popular in search, Mizuno or On? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mizuno-vs-on"
publisher: "Brandwave"
---

# Mizuno vs On: Which is searched more?

Which is more popular in search, Mizuno or On? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mizuno and On
- **Competitive set**: Running shoe brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Mizuno Share of Search**: 6.6%
- **On Share of Search**: 12.8%

## Which is more popular in search, Mizuno or On?

- In September 2026, On had more branded searches than Mizuno among running shoe brands worldwide. On was estimated to have 2.4M branded searches compared to Mizuno’s 1.2M, and held a 12.8% Share of Search versus Mizuno’s 6.6%.
- On was ahead of Mizuno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mizuno’s estimated Share of Search among running shoe brands worldwide moved from 6.9% to 6.6%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, On’s estimated Share of Search among running shoe brands worldwide moved from 12.1% to 12.8%, and its estimated monthly branded searches moved from 2.1M to 2.4M.

## How did search popularity change for running shoe brands worldwide in September 2026?

- In September 2026, Mizuno overtook Brooks to rank 5th among running shoe brands worldwide, with 6.6% estimated Share of Search.
- In September 2026, On gained estimated Share of Search among running shoe brands worldwide, from 10.3% to 12.8%.

## Month by month

| Month | Mizuno estimated searches | Mizuno Share of Search | Mizuno rank | On estimated searches | On Share of Search | On rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 6.9% | 4 | 2.1M | 12.1% | 3 |
| Nov 2025 | 1.2M | 6.5% | 5 | 2.4M | 13.1% | 3 |
| Dec 2025 | 1.2M | 6.6% | 4 | 2.6M | 14.3% | 3 |
| Jan 2026 | 1.2M | 7% | 5 | 2M | 11.7% | 3 |
| Feb 2026 | 1M | 6.5% | 6 | 1.8M | 11.9% | 3 |
| Mar 2026 | 1.2M | 6.4% | 6 | 2.3M | 12% | 3 |
| Apr 2026 | 1M | 5.3% | 6 | 2.4M | 12.6% | 3 |
| May 2026 | 1.2M | 6.2% | 6 | 2.6M | 13.3% | 3 |
| Jun 2026 | 1M | 5.3% | 6 | 2.9M | 15.2% | 3 |
| Jul 2026 | 1M | 5.6% | 6 | 2.1M | 11.7% | 3 |
| Aug 2026 | 1.2M | 5.7% | 6 | 2.2M | 10.3% | 3 |
| Sep 2026 | 1.2M | 6.6% | 5 | 2.4M | 12.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Mizuno’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mizuno**: Measured on the search term “mizuno”.
- **On**: Measured on the search terms “on cloud shoes”, “on cloudmonster”, “on cloudrunner”, “on cloudsurfer”, “on cloudswift”, “on running” and “on running shoes”, summed into one figure.

- [Mizuno profile](/demand/global-en/brands/mizuno)
- [On profile](/demand/global-en/brands/on)
- [All running shoe brands worldwide](/demand/global-en/categories/running-shoe-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mizuno or On?

In September 2026, On had more branded searches than Mizuno among running shoe brands worldwide. On was estimated to have 2.4M branded searches compared to Mizuno’s 1.2M, and held a 12.8% Share of Search versus Mizuno’s 6.6%.

## Cite this page

Brandwave. "Mizuno vs On: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mizuno-vs-on

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mizuno-vs-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.