--- title: "Mixpanel vs Twilio Segment: Which is searched more?" description: "Is Mixpanel or Twilio Segment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mixpanel-vs-segment" publisher: "Brandwave" --- # Mixpanel vs Twilio Segment: Which is searched more? Is Mixpanel or Twilio Segment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mixpanel and Twilio Segment - **Competitive set**: Customer analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Mixpanel Share of Search**: 17.6% - **Twilio Segment Share of Search**: 0.94% ## Is Mixpanel or Twilio Segment more popular in search? - In September 2026, Mixpanel had more branded searches than Twilio Segment among customer analytics platforms worldwide. Mixpanel had about 61,100 branded searches, while Twilio Segment had 3,280. Mixpanel made up 17.6% of all customer analytics platform searches we track, and Twilio Segment accounted for 0.94%. - Mixpanel was ahead of Twilio Segment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mixpanel’s share of searches among customer analytics platforms worldwide moved from 30.5% to 17.6%, and its estimated monthly branded searches moved from 74.6K to 61.1K. - Across the 12 months ending September 2026, Twilio Segment’s share of searches among customer analytics platforms worldwide moved from 2.5% to 0.94%, and its estimated monthly branded searches moved from 6K to 3.3K. ## Top customer analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mixpanel appeared in all five answers. Twilio Segment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mixpanel was listed before Twilio Segment in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amplitude | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mixpanel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Heap | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Pendo | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Twilio Segment | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about customer analytics platforms - Asked ChatGPT "Which customer analytics platform should I use?": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Twilio Segment - Asked ChatGPT "What are the best customer analytics platforms?": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Heap, 5. Twilio Segment - Asked ChatGPT "What's the best customer analytics platform for product usage tracking?": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Heap, 5. Pendo - Searched Google, AI Overview "customer analytics platform": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Heap, 5. Pendo - Searched Google, AI Overview "best product analytics": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Heap, 5. Pendo Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer analytics platforms worldwide in September 2026? - In September 2026, Mixpanel gained share of searches among customer analytics platforms worldwide, from 14.2% to 17.6%. - Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 12 measured months, from 6K to 3.3K in September 2026. ## Month by month | Month | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank | Twilio Segment estimated searches | Twilio Segment Share of Search | Twilio Segment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74.6K | 30.5% | 2 | 6K | 2.5% | 4 | | Nov 2025 | 136K | 46% | 1 | 4.6K | 1.6% | 5 | | Dec 2025 | 91.2K | 36.6% | 2 | 3.9K | 1.6% | 5 | | Jan 2026 | 74.7K | 28% | 2 | 3.9K | 1.5% | 5 | | Feb 2026 | 41.2K | 23.4% | 2 | 4.2K | 2.4% | 5 | | Mar 2026 | 50.4K | 18.7% | 2 | 5.2K | 1.9% | 5 | | Apr 2026 | 50.4K | 23.8% | 2 | 4.2K | 2% | 5 | | May 2026 | 41.2K | 18.8% | 2 | 3.9K | 1.8% | 5 | | Jun 2026 | 61.4K | 19.5% | 2 | 3.4K | 1.1% | 6 | | Jul 2026 | 50.2K | 17% | 2 | 3.3K | 1.1% | 5 | | Aug 2026 | 41.1K | 14.2% | 2 | 3.3K | 1.1% | 5 | | Sep 2026 | 61.1K | 17.6% | 2 | 3.3K | 0.94% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Mixpanel’s and Twilio Segment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - **Twilio Segment**: Measured on the search terms “segment cdp” and “twilio segment”, summed into one figure. - [Mixpanel profile](/demand/global-en/brands/mixpanel) - [Twilio Segment profile](/demand/global-en/brands/segment) - [All customer analytics platforms worldwide](/demand/global-en/categories/customer-analytics-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mixpanel or Twilio Segment more popular in search? In September 2026, Mixpanel had more branded searches than Twilio Segment among customer analytics platforms worldwide. Mixpanel had about 61,100 branded searches, while Twilio Segment had 3,280. Mixpanel made up 17.6% of all customer analytics platform searches we track, and Twilio Segment accounted for 0.94%. ## Cite this page Brandwave. "Mixpanel vs Twilio Segment: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mixpanel-vs-segment This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mixpanel-vs-segment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.