--- title: "Mixpanel vs PostHog: Which is more popular by branded search?" description: "Which is more popular in search, Mixpanel or PostHog? Compare estimated monthly branded-search demand and Share of Search inside the Product analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mixpanel-vs-posthog" publisher: "Brandwave" --- # Mixpanel vs PostHog: Which is more popular by branded search? Which is more popular in search, Mixpanel or PostHog? Compare estimated monthly branded-search demand and Share of Search inside the Product analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mixpanel and PostHog - **Competitive set**: Product analytics platforms - **Market**: Global - **Month measured**: Aug 2026 - **Mixpanel Share of Search**: 13.6% - **PostHog Share of Search**: 67.2% ## Which is more popular in search, Mixpanel or PostHog? - In August 2026, PostHog had more branded searches than Mixpanel among product analytics platforms worldwide. PostHog was estimated to have 203K branded searches compared to Mixpanel’s 41.1K, and held a 67.2% Share of Search versus Mixpanel’s 13.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Mixpanel took it in November 2025, PostHog took it in December 2025. - Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among product analytics platforms worldwide moved from 28.5% to 13.6%, and its estimated monthly branded searches moved from 74.6K to 41.1K. - Across the 11 months ending August 2026, PostHog’s estimated Share of Search among product analytics platforms worldwide moved from 42.4% to 67.2%, and its estimated monthly branded searches moved from 111K to 203K. ## How did search popularity change for product analytics platforms worldwide in August 2026? - In August 2026, PostHog gained estimated Share of Search among product analytics platforms worldwide, from 65.5% to 67.2%. - In August 2026, Mixpanel lost estimated Share of Search among product analytics platforms worldwide, from 16.2% to 13.6%. ## Month by month | Month | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank | PostHog estimated searches | PostHog Share of Search | PostHog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74.6K | 28.5% | 2 | 111K | 42.4% | 1 | | Nov 2025 | 136K | 43.9% | 1 | 111K | 35.9% | 2 | | Dec 2025 | 91.2K | 35% | 2 | 111K | 42.6% | 1 | | Jan 2026 | 74.7K | 26.2% | 2 | 136K | 47.8% | 1 | | Feb 2026 | 41.2K | 21.2% | 2 | 91.8K | 47.1% | 1 | | Mar 2026 | 50.4K | 17.6% | 2 | 167K | 58.3% | 1 | | Apr 2026 | 50.4K | 21.9% | 2 | 112K | 48.5% | 1 | | May 2026 | 41.2K | 17.6% | 2 | 137K | 58.6% | 1 | | Jun 2026 | 61.4K | 18.6% | 2 | 203K | 61.4% | 1 | | Jul 2026 | 50.2K | 16.2% | 2 | 203K | 65.5% | 1 | | Aug 2026 | 41.1K | 13.6% | 2 | 203K | 67.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mixpanel’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - **PostHog**: Measured on the search terms “posthog” and “posthog analytics”, summed into one figure. - [Mixpanel profile](/demand/global-en/brands/mixpanel) - [PostHog profile](/demand/global-en/brands/posthog) - [All product analytics platforms worldwide](/demand/global-en/categories/product-analytics-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mixpanel or PostHog? In August 2026, PostHog had more branded searches than Mixpanel among product analytics platforms worldwide. PostHog was estimated to have 203K branded searches compared to Mixpanel’s 41.1K, and held a 67.2% Share of Search versus Mixpanel’s 13.6%. ## Cite this page Brandwave. "Mixpanel vs PostHog: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mixpanel-vs-posthog This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mixpanel-vs-posthog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.