---
title: "Mixpanel vs Plausible: Which is more popular by branded search?"
description: "Which is more popular in search, Mixpanel or Plausible? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mixpanel-vs-plausible"
publisher: "Brandwave"
---

# Mixpanel vs Plausible: Which is more popular by branded search?

Which is more popular in search, Mixpanel or Plausible? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mixpanel and Plausible
- **Competitive set**: Web analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Mixpanel Share of Search**: 1.8%
- **Plausible Share of Search**: 0.35%

## Which is more popular in search, Mixpanel or Plausible?

- In August 2026, Mixpanel had more branded searches than Plausible among web analytics platforms worldwide. Mixpanel was estimated to have 41.1K branded searches compared to Plausible’s 8.1K, and held a 1.8% Share of Search versus Plausible’s 0.35%.
- Mixpanel was ahead of Plausible in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics platforms worldwide moved from 3.8% to 1.8%, and its estimated monthly branded searches moved from 74.6K to 41.1K.
- Across the 11 months ending August 2026, Plausible’s estimated Share of Search among web analytics platforms worldwide moved from 0.41% to 0.35%, and its estimated monthly branded searches held steady at 8.1K.

## How did search popularity change for web analytics platforms worldwide in August 2026?

- Estimated monthly branded searches for Mixpanel worldwide fell 44.9% over 11 measured months, from 74.6K to 41.1K in August 2026.

## Month by month

| Month | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank | Plausible estimated searches | Plausible Share of Search | Plausible rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74.6K | 3.8% | 2 | 8.1K | 0.41% | 4 |
| Nov 2025 | 136K | 6.7% | 2 | 8.1K | 0.4% | 4 |
| Dec 2025 | 91.2K | 4.6% | 2 | 6.6K | 0.34% | 4 |
| Jan 2026 | 74.7K | 3.8% | 2 | 8.1K | 0.41% | 4 |
| Feb 2026 | 41.2K | 2.2% | 2 | 8.1K | 0.42% | 4 |
| Mar 2026 | 50.4K | 2.2% | 2 | 9.9K | 0.42% | 4 |
| Apr 2026 | 50.4K | 2.2% | 2 | 9.9K | 0.42% | 4 |
| May 2026 | 41.2K | 1.5% | 2 | 12.1K | 0.43% | 4 |
| Jun 2026 | 61.4K | 2.6% | 2 | 12.1K | 0.51% | 4 |
| Jul 2026 | 50.2K | 2.2% | 2 | 9.9K | 0.42% | 4 |
| Aug 2026 | 41.1K | 1.8% | 2 | 8.1K | 0.35% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mixpanel’s and Plausible’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure.
- **Plausible**: Measured on the search term “plausible analytics”.

- [Mixpanel profile](/demand/global-en/brands/mixpanel)
- [Plausible profile](/demand/global-en/brands/plausible)
- [All web analytics platforms worldwide](/demand/global-en/categories/web-analytics-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mixpanel or Plausible?

In August 2026, Mixpanel had more branded searches than Plausible among web analytics platforms worldwide. Mixpanel was estimated to have 41.1K branded searches compared to Plausible’s 8.1K, and held a 1.8% Share of Search versus Plausible’s 0.35%.

## Cite this page

Brandwave. "Mixpanel vs Plausible: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mixpanel-vs-plausible

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mixpanel-vs-plausible. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.