--- title: "Mitre vs Sportsco: Which is searched more?" description: "Is Mitre or Sportsco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Netballs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mitre-sport-vs-sportsco" publisher: "Brandwave" --- # Mitre vs Sportsco: Which is searched more? Is Mitre or Sportsco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Netballs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mitre and Sportsco - **Competitive set**: Netballs - **Market**: Global - **Month measured**: Sep 2026 - **Mitre Share of Search**: 0.2% - **Sportsco Share of Search**: 31.4% ## Is Mitre or Sportsco more popular in search? - In September 2026, Sportsco had more branded searches than Mitre among netballs worldwide. Sportsco had about 22,200 branded searches, while Mitre had 140. Sportsco made up 31.4% of all netball searches we track, and Mitre accounted for 0.2%. - Sportsco was ahead of Mitre in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mitre’s share of searches among netballs worldwide moved from 0.16% to 0.2%, and its estimated monthly branded searches moved from 110 to 140. - Across the 12 months ending September 2026, Sportsco’s share of searches among netballs worldwide moved from 32.9% to 31.4%, and its estimated monthly branded searches held steady at 22.2K. ## Top netballs in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mitre was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sportsco did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gilbert | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mitre | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Net World Sports | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Sportsco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sure Shot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nivia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about netballs - Asked ChatGPT "Which netball should I buy?": 1. Gilbert - Asked ChatGPT "What are the best netball brands?": 1. Gilbert, 2. Mitre - Asked ChatGPT "What's the best netball for training sessions?": 1. Gilbert, 2. Mitre - Searched Google, AI Overview "netballs": 1. Gilbert, 2. Net World Sports - Searched Google, AI Overview "match netball": 1. Gilbert Not named in any answer: Sportsco, Sure Shot and Nivia. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for netballs worldwide in September 2026? - In September 2026, Sportsco gained share of searches among netballs worldwide, from 30% to 31.4%. - Estimated monthly branded searches for Mitre worldwide rose 27.3% over 12 measured months, from 110 to 140 in September 2026. ## Month by month | Month | Mitre estimated searches | Mitre Share of Search | Mitre rank | Sportsco estimated searches | Sportsco Share of Search | Sportsco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 0.16% | 6 | 22.2K | 32.9% | 2 | | Nov 2025 | 110 | 0.15% | 6 | 22.2K | 29.9% | 2 | | Dec 2025 | 90 | 0.13% | 6 | 18.1K | 26.2% | 2 | | Jan 2026 | 90 | 0.13% | 6 | 22.2K | 32.4% | 2 | | Feb 2026 | 90 | 0.1% | 6 | 49.5K | 53.6% | 1 | | Mar 2026 | 110 | 0.15% | 6 | 22.2K | 29.7% | 2 | | Apr 2026 | 90 | 0.12% | 6 | 22.2K | 30.3% | 2 | | May 2026 | 90 | 0.11% | 6 | 22.2K | 27.5% | 2 | | Jun 2026 | 90 | 0.12% | 6 | 22.2K | 28.4% | 2 | | Jul 2026 | 140 | 0.18% | 6 | 22.2K | 28.7% | 2 | | Aug 2026 | 110 | 0.15% | 6 | 22.2K | 30% | 2 | | Sep 2026 | 140 | 0.2% | 6 | 22.2K | 31.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Mitre’s and Sportsco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mitre**: Measured on the search term “mitre netball”. - **Sportsco**: Measured on the search term “sportsco”. - [Mitre profile](/demand/global-en/brands/mitre-sport) - [Sportsco profile](/demand/global-en/brands/sportsco) - [All netballs worldwide](/demand/global-en/categories/netballs): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mitre or Sportsco more popular in search? In September 2026, Sportsco had more branded searches than Mitre among netballs worldwide. Sportsco had about 22,200 branded searches, while Mitre had 140. Sportsco made up 31.4% of all netball searches we track, and Mitre accounted for 0.2%. ## Cite this page Brandwave. "Mitre vs Sportsco: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mitre-sport-vs-sportsco This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mitre-sport-vs-sportsco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.