--- title: "Mitchell & Ness vs Patagonia: Which is searched more?" description: "Is Mitchell & Ness or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mitchell-and-ness-vs-patagonia" publisher: "Brandwave" --- # Mitchell & Ness vs Patagonia: Which is searched more? Is Mitchell & Ness or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mitchell & Ness and Patagonia - **Competitive set**: Hats - **Market**: Global - **Month measured**: Sep 2026 - **Mitchell & Ness Share of Search**: 10.2% - **Patagonia Share of Search**: 0.61% ## Is Mitchell & Ness or Patagonia more popular in search? - In September 2026, Mitchell & Ness had more branded searches than Patagonia among hats worldwide. Mitchell & Ness had about 246,000 branded searches, while Patagonia had 14,800. Mitchell & Ness made up 10.2% of all hat searches we track, and Patagonia accounted for 0.61%. - Mitchell & Ness was ahead of Patagonia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among hats worldwide moved from 9.4% to 10.2%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, Patagonia’s share of searches among hats worldwide moved from 0.69% to 0.61%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top hats in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Patagonia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mitchell & Ness did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | '47 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Melin | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Stetson | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Patagonia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kangol | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Borsalino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hats - Asked ChatGPT "Which hat brand should I buy?": 1. New Era, 2. '47, 3. Carhartt, 4. Stetson - Asked ChatGPT "What are the best hat brands?": 1. New Era, 2. '47, 3. Carhartt, 4. Melin, 5. Stetson, 6. Patagonia - Asked ChatGPT "What's the best hat brand for everyday wear?": 1. '47, 2. New Era, 3. Carhartt, 4. Patagonia - Searched Google, AI Overview "hat brands": 1. New Era, 2. '47, 3. Melin, 4. Carhartt, 5. Stetson, 6. Kangol - Searched Google, AI Overview "wide brim hat": named none of the brands we track Not named in any answer: Mitchell & Ness, Flexfit and Borsalino. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hats worldwide in September 2026? - Mitchell & Ness’ share of searches among hats worldwide has gained ground for 3 months in a row, from 8.8% to 10.2% in September 2026. - Estimated monthly branded searches for Patagonia worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | Mitchell & Ness estimated searches | Mitchell & Ness Share of Search | Mitchell & Ness rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 9.4% | 3 | 18.1K | 0.69% | 9 | | Nov 2025 | 301K | 9.2% | 3 | 27.1K | 0.82% | 8 | | Dec 2025 | 301K | 8.2% | 3 | 27.1K | 0.74% | 8 | | Jan 2026 | 246K | 8.2% | 3 | 18.1K | 0.6% | 9 | | Feb 2026 | 201K | 8.3% | 3 | 14.8K | 0.61% | 9 | | Mar 2026 | 246K | 8.5% | 3 | 18.1K | 0.63% | 9 | | Apr 2026 | 246K | 9.6% | 3 | 18.1K | 0.7% | 9 | | May 2026 | 246K | 9.5% | 2 | 22.2K | 0.85% | 9 | | Jun 2026 | 246K | 8.8% | 4 | 22.2K | 0.79% | 9 | | Jul 2026 | 246K | 9.7% | 2 | 22.2K | 0.87% | 8 | | Aug 2026 | 246K | 9.8% | 2 | 18.1K | 0.72% | 9 | | Sep 2026 | 246K | 10.2% | 2 | 14.8K | 0.61% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Mitchell & Ness’ and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mitchell & Ness**: Measured on the search term “mitchell ness”. - **Patagonia**: Measured on the search term “patagonia hat”. - [Mitchell & Ness profile](/demand/global-en/brands/mitchell-and-ness) - [Patagonia profile](/demand/global-en/brands/patagonia) - [All hats worldwide](/demand/global-en/categories/hats): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mitchell & Ness or Patagonia more popular in search? In September 2026, Mitchell & Ness had more branded searches than Patagonia among hats worldwide. Mitchell & Ness had about 246,000 branded searches, while Patagonia had 14,800. Mitchell & Ness made up 10.2% of all hat searches we track, and Patagonia accounted for 0.61%. ## Cite this page Brandwave. "Mitchell & Ness vs Patagonia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mitchell-and-ness-vs-patagonia This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mitchell-and-ness-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.