--- title: "MIT OpenCourseWare vs OpenLearn: Which is searched more?" description: "Is MIT OpenCourseWare or OpenLearn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MOOC platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mit-opencourseware-vs-openlearn" publisher: "Brandwave" --- # MIT OpenCourseWare vs OpenLearn: Which is searched more? Is MIT OpenCourseWare or OpenLearn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MOOC platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MIT OpenCourseWare and OpenLearn - **Competitive set**: MOOC platforms - **Market**: Global - **Month measured**: Sep 2026 - **MIT OpenCourseWare Share of Search**: 0.73% - **OpenLearn Share of Search**: 0.49% ## Is MIT OpenCourseWare or OpenLearn more popular in search? - In September 2026, MIT OpenCourseWare had more branded searches than OpenLearn among MOOC platforms worldwide. MIT OpenCourseWare had about 135,000 branded searches, while OpenLearn had 90,500. MIT OpenCourseWare made up 0.73% of all MOOC platform searches we track, and OpenLearn accounted for 0.49%. - MIT OpenCourseWare was ahead of OpenLearn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MIT OpenCourseWare’s share of searches among MOOC platforms worldwide moved from 0.64% to 0.73%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, OpenLearn’s share of searches among MOOC platforms worldwide moved from 0.29% to 0.49%, and its estimated monthly branded searches moved from 60.5K to 90.5K. ## Top MOOC platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MIT OpenCourseWare was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OpenLearn was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MIT OpenCourseWare was listed before OpenLearn in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coursera | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | edX | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Khan Academy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | MIT OpenCourseWare | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | FutureLearn | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Udemy | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | OpenLearn | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Udacity | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about MOOC platforms - Asked ChatGPT "Which MOOC platform should I use?": 1. Coursera, 2. edX, 3. Khan Academy, 4. Udemy, 5. FutureLearn - Asked ChatGPT "What are the best MOOC platforms?": 1. Coursera, 2. edX, 3. MIT OpenCourseWare, 4. Khan Academy, 5. FutureLearn, 6. Udacity, 7. OpenLearn - Asked ChatGPT "What's the best MOOC platform for online learning?": 1. Coursera, 2. edX, 3. MIT OpenCourseWare, 4. Khan Academy, 5. FutureLearn - Searched Google, AI Overview "online course platform": 1. Coursera, 2. edX, 3. Udemy - Searched Google, AI Overview "free online courses": 1. Coursera, 2. edX, 3. OpenLearn Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for MOOC platforms worldwide in September 2026? - MIT OpenCourseWare’s share of searches among MOOC platforms worldwide has lost ground for 3 months in a row, from 1.3% to 0.73% in September 2026. - Estimated monthly branded searches for OpenLearn worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026. ## Month by month | Month | MIT OpenCourseWare estimated searches | MIT OpenCourseWare Share of Search | MIT OpenCourseWare rank | OpenLearn estimated searches | OpenLearn Share of Search | OpenLearn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 0.64% | 5 | 60.5K | 0.29% | 8 | | Nov 2025 | 110K | 0.6% | 5 | 49.5K | 0.27% | 8 | | Dec 2025 | 110K | 0.7% | 6 | 49.5K | 0.31% | 8 | | Jan 2026 | 135K | 0.77% | 5 | 60.5K | 0.35% | 8 | | Feb 2026 | 110K | 0.7% | 5 | 49.5K | 0.31% | 8 | | Mar 2026 | 165K | 1% | 5 | 49.5K | 0.31% | 8 | | Apr 2026 | 135K | 0.86% | 5 | 49.5K | 0.32% | 8 | | May 2026 | 135K | 0.95% | 5 | 49.5K | 0.35% | 8 | | Jun 2026 | 165K | 1.3% | 5 | 49.5K | 0.38% | 8 | | Jul 2026 | 165K | 1.2% | 5 | 74K | 0.52% | 6 | | Aug 2026 | 165K | 0.95% | 5 | 74K | 0.43% | 6 | | Sep 2026 | 135K | 0.73% | 5 | 90.5K | 0.49% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using MIT OpenCourseWare’s and OpenLearn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MIT OpenCourseWare**: Measured on the search terms “mit ocw” and “mit opencourseware”, summed into one figure. - **OpenLearn**: Measured on the search term “openlearn”. - [MIT OpenCourseWare profile](/demand/global-en/brands/mit-opencourseware) - [OpenLearn profile](/demand/global-en/brands/openlearn) - [All MOOC platforms worldwide](/demand/global-en/categories/mooc-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MIT OpenCourseWare or OpenLearn more popular in search? In September 2026, MIT OpenCourseWare had more branded searches than OpenLearn among MOOC platforms worldwide. MIT OpenCourseWare had about 135,000 branded searches, while OpenLearn had 90,500. MIT OpenCourseWare made up 0.73% of all MOOC platform searches we track, and OpenLearn accounted for 0.49%. ## Cite this page Brandwave. "MIT OpenCourseWare vs OpenLearn: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mit-opencourseware-vs-openlearn This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mit-opencourseware-vs-openlearn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.