---
title: "Mistral AI vs OpenAI: Which is more popular by branded search?"
description: "Which is more popular in search, Mistral AI or OpenAI? Compare estimated monthly branded-search demand and Share of Search inside the Generative AI platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mistral-ai-vs-openai"
publisher: "Brandwave"
---

# Mistral AI vs OpenAI: Which is more popular by branded search?

Which is more popular in search, Mistral AI or OpenAI? Compare estimated monthly branded-search demand and Share of Search inside the Generative AI platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mistral AI and OpenAI
- **Competitive set**: Generative AI platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Mistral AI Share of Search**: 0.16%
- **OpenAI Share of Search**: 1.2%

## Which is more popular in search, Mistral AI or OpenAI?

- In August 2026, OpenAI had more branded searches than Mistral AI among generative AI platforms worldwide. OpenAI was estimated to have 5M branded searches compared to Mistral AI’s 673K, and held a 1.2% Share of Search versus Mistral AI’s 0.16%.
- OpenAI was ahead of Mistral AI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mistral AI’s estimated Share of Search among generative AI platforms worldwide moved from 0.19% to 0.16%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among generative AI platforms worldwide moved from 2.2% to 1.2%, and its estimated monthly branded searches moved from 9.1M to 5M.

## How did search popularity change for generative AI platforms worldwide in August 2026?

- Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026.
- Estimated monthly branded searches for Mistral AI worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Month by month

| Month | Mistral AI estimated searches | Mistral AI Share of Search | Mistral AI rank | OpenAI estimated searches | OpenAI Share of Search | OpenAI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 0.19% | 4 | 9.1M | 2.2% | 2 |
| Nov 2025 | 823K | 0.19% | 4 | 9.1M | 2.2% | 2 |
| Dec 2025 | 823K | 0.19% | 4 | 11.1M | 2.6% | 2 |
| Jan 2026 | 823K | 0.19% | 4 | 6.1M | 1.4% | 2 |
| Feb 2026 | 823K | 0.23% | 4 | 6.1M | 1.7% | 3 |
| Mar 2026 | 1M | 0.23% | 4 | 13.6M | 3.1% | 2 |
| Apr 2026 | 823K | 0.19% | 4 | 7.5M | 1.8% | 2 |
| May 2026 | 823K | 0.19% | 4 | 7.5M | 1.8% | 2 |
| Jun 2026 | 823K | 0.19% | 4 | 5M | 1.2% | 3 |
| Jul 2026 | 673K | 0.16% | 4 | 5M | 1.2% | 2 |
| Aug 2026 | 673K | 0.16% | 4 | 5M | 1.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mistral AI’s and OpenAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mistral AI**: Measured on the search term “mistral”.
- **OpenAI**: Measured on the search term “openai”.

- [Mistral AI profile](/demand/global-en/brands/mistral-ai)
- [OpenAI profile](/demand/global-en/brands/openai)
- [All generative AI platforms worldwide](/demand/global-en/categories/generative-ai-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mistral AI or OpenAI?

In August 2026, OpenAI had more branded searches than Mistral AI among generative AI platforms worldwide. OpenAI was estimated to have 5M branded searches compared to Mistral AI’s 673K, and held a 1.2% Share of Search versus Mistral AI’s 0.16%.

## Cite this page

Brandwave. "Mistral AI vs OpenAI: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mistral-ai-vs-openai

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mistral-ai-vs-openai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.