--- title: "MISSHA vs Purito Seoul: Which is more popular?" description: "Is MISSHA or Purito Seoul more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/missha-vs-purito" publisher: "Brandwave" --- # MISSHA vs Purito Seoul: Which is more popular? Is MISSHA or Purito Seoul more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MISSHA and Purito Seoul - **Competitive set**: Korean sunscreen brands - **Market**: Global - **Month measured**: Oct 2026 - **MISSHA Share of Search**: 1.2% - **Purito Seoul Share of Search**: 1.7% ## Is MISSHA or Purito Seoul more popular in search? - In October 2026, Purito Seoul had more branded searches than MISSHA among Korean sunscreen brands worldwide. Purito Seoul had about 12,100 branded searches, while MISSHA had 8,100. Purito Seoul made up 1.7% of all Korean sunscreen brand searches we track, and MISSHA accounted for 1.2%. - Purito Seoul was ahead of MISSHA in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, MISSHA’s share of searches among Korean sunscreen brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending October 2026, Purito Seoul’s share of searches among Korean sunscreen brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 8.1K to 12.1K. ## Top Korean sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither MISSHA nor Purito Seoul showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SKIN1004 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Round Lab | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Isntree | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | COSRX | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | haruharu wonder | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Torriden | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Anua | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Purito Seoul | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MISSHA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AXIS-Y | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Korean sunscreen brands - Asked ChatGPT "Which Korean sunscreen should I buy?": 1. Beauty of Joseon, 2. SKIN1004, 3. Round Lab, 4. Isntree - Asked ChatGPT "What are the best Korean sunscreen brands?": 1. Beauty of Joseon, 2. SKIN1004, 3. Round Lab, 4. Isntree, 5. Torriden - Asked ChatGPT "What's the best Korean sunscreen for oily skin?": 1. Isntree, 2. Beauty of Joseon, 3. SKIN1004 - Searched Google, AI Overview "korean sunscreen": 1. haruharu wonder, 2. Round Lab, 3. COSRX, 4. Beauty of Joseon, 5. SKIN1004 - Searched Google, AI Overview "best korean sunscreen": 1. Beauty of Joseon, 2. COSRX Not named in any answer: Anua, Purito Seoul, MISSHA and AXIS-Y. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for Korean sunscreen brands worldwide in October 2026? - Estimated monthly branded searches for Purito Seoul worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in October 2026. - Estimated monthly branded searches for MISSHA worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in October 2026. ## How has branded search for MISSHA and Purito Seoul changed worldwide over the last 12 months? | Month | MISSHA estimated searches | MISSHA Share of Search | MISSHA rank | Purito Seoul estimated searches | Purito Seoul Share of Search | Purito Seoul rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 6.6K | 1.4% | 9 | 8.1K | 1.7% | 8 | | Dec 2025 | 6.6K | 1.6% | 8 | 6.6K | 1.6% | 9 | | Jan 2026 | 6.6K | 1.4% | 9 | 8.1K | 1.7% | 8 | | Feb 2026 | 8.1K | 1.7% | 8 | 8.1K | 1.7% | 9 | | Mar 2026 | 9.9K | 1.6% | 9 | 12.1K | 2% | 8 | | Apr 2026 | 12.1K | 1.6% | 9 | 14.8K | 2% | 8 | | May 2026 | 12.1K | 1.6% | 9 | 14.8K | 1.9% | 8 | | Jun 2026 | 9.9K | 1.3% | 9 | 14.8K | 2% | 8 | | Jul 2026 | 9.9K | 1.5% | 9 | 14.8K | 2.3% | 8 | | Aug 2026 | 9.9K | 1.6% | 9 | 12.1K | 1.9% | 8 | | Sep 2026 | 8.1K | 1.4% | 9 | 9.9K | 1.7% | 8 | | Oct 2026 | 8.1K | 1.2% | 9 | 12.1K | 1.7% | 8 | ## How are MISSHA’s and Purito Seoul’s branded searches counted? Brandwave collects information about searches that people make online using MISSHA’s and Purito Seoul’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MISSHA**: Measured on the search term “missha sunscreen”. - **Purito Seoul**: Measured on the search term “purito sunscreen”. - [MISSHA profile](/demand/global-en/brands/missha) - [Purito Seoul profile](/demand/global-en/brands/purito) - [All Korean sunscreen brands worldwide](/demand/global-en/categories/korean-sunscreen-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MISSHA or Purito Seoul more popular in search? In October 2026, Purito Seoul had more branded searches than MISSHA among Korean sunscreen brands worldwide. Purito Seoul had about 12,100 branded searches, while MISSHA had 8,100. Purito Seoul made up 1.7% of all Korean sunscreen brand searches we track, and MISSHA accounted for 1.2%. ## Cite this page Brandwave. "MISSHA vs Purito Seoul: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/missha-vs-purito This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/missha-vs-purito. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.