---
title: "Misfits vs TRUBAR: Which is more popular by branded search?"
description: "Which is more popular in search, Misfits or TRUBAR? Compare estimated monthly branded-search demand and Share of Search inside the Protein bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/misfits-vs-trubar"
publisher: "Brandwave"
---

# Misfits vs TRUBAR: Which is more popular by branded search?

Which is more popular in search, Misfits or TRUBAR? Compare estimated monthly branded-search demand and Share of Search inside the Protein bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Misfits and TRUBAR
- **Competitive set**: Protein bar brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Misfits Share of Search**: 2.3%
- **TRUBAR Share of Search**: 4.9%

## Which is more popular in search, Misfits or TRUBAR?

- In August 2026, TRUBAR had more branded searches than Misfits among protein bar brands worldwide. TRUBAR was estimated to have 40.3K branded searches compared to Misfits’ 18.7K, and held a 4.9% Share of Search versus Misfits’ 2.3%.
- TRUBAR was ahead of Misfits in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Misfits’ estimated Share of Search among protein bar brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 17.3K to 18.7K.
- Across the 11 months ending August 2026, TRUBAR’s estimated Share of Search among protein bar brands worldwide moved from 6.3% to 4.9%, and its estimated monthly branded searches moved from 51.2K to 40.3K.

## How did search popularity change for protein bar brands worldwide in August 2026?

- Estimated monthly branded searches for TRUBAR worldwide fell 21.3% over 11 measured months, from 51.2K to 40.3K in August 2026.

## Month by month

| Month | Misfits estimated searches | Misfits Share of Search | Misfits rank | TRUBAR estimated searches | TRUBAR Share of Search | TRUBAR rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 17.3K | 2.1% | 6 | 51.2K | 6.3% | 4 |
| Nov 2025 | 16.1K | 2.2% | 6 | 41.9K | 5.8% | 4 |
| Dec 2025 | 14.9K | 2.5% | 6 | 30.2K | 5.1% | 4 |
| Jan 2026 | 29.3K | 2.8% | 6 | 57.9K | 5.5% | 4 |
| Feb 2026 | 23K | 2.5% | 6 | 74.4K | 8% | 4 |
| Mar 2026 | 23.1K | 2.5% | 6 | 57.4K | 6.2% | 4 |
| Apr 2026 | 22.8K | 2.6% | 6 | 47K | 5.3% | 4 |
| May 2026 | 22.9K | 2.7% | 6 | 47K | 5.5% | 4 |
| Jun 2026 | 18.7K | 2.1% | 6 | 42.5K | 4.8% | 4 |
| Jul 2026 | 22.9K | 2.7% | 6 | 42.5K | 5% | 4 |
| Aug 2026 | 18.7K | 2.3% | 6 | 40.3K | 4.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Misfits’ and TRUBAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Misfits**: Measured on the search terms “misfits bars”, “misfits health”, “misfits protein” and “misfits protein bars”, summed into one figure.
- **TRUBAR**: Measured on the search terms “tru bar”, “tru bars”, “trubar”, “trubar bars” and “trubar protein bars”, summed into one figure.

- [Misfits profile](/demand/global-en/brands/misfits)
- [TRUBAR profile](/demand/global-en/brands/trubar)
- [All protein bar brands worldwide](/demand/global-en/categories/protein-bar-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Misfits or TRUBAR?

In August 2026, TRUBAR had more branded searches than Misfits among protein bar brands worldwide. TRUBAR was estimated to have 40.3K branded searches compared to Misfits’ 18.7K, and held a 4.9% Share of Search versus Misfits’ 2.3%.

## Cite this page

Brandwave. "Misfits vs TRUBAR: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/misfits-vs-trubar

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/misfits-vs-trubar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.