--- title: "Misfits vs Pure Protein: Which is searched more?" description: "Is Misfits or Pure Protein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/misfits-vs-pure-protein" publisher: "Brandwave" --- # Misfits vs Pure Protein: Which is searched more? Is Misfits or Pure Protein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Misfits and Pure Protein - **Competitive set**: Protein bar brands - **Market**: Global - **Month measured**: Sep 2026 - **Misfits Share of Search**: 1.9% - **Pure Protein Share of Search**: 3.4% ## Is Misfits or Pure Protein more popular in search? - In September 2026, Pure Protein had more branded searches than Misfits among protein bar brands worldwide. Pure Protein had about 27,100 branded searches, while Misfits had 15,400. Pure Protein made up 3.4% of all protein bar brand searches we track, and Misfits accounted for 1.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Misfits took it in July 2026, Pure Protein took it in August 2026. - Across the 12 months ending September 2026, Misfits’ share of searches among protein bar brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 17.3K to 15.4K. - Across the 12 months ending September 2026, Pure Protein’s share of searches among protein bar brands worldwide moved from 3.1% to 3.4%, and its estimated monthly branded searches held steady at 27.1K. ## Top protein bar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pure Protein was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Misfits did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barebells | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Quest Nutrition | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | RXBAR | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pure Protein | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ALOHA | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | BUILT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRUBAR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GoMacro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Misfits | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein bar brands - Asked ChatGPT "Which protein bar brand should I go to?": 1. Barebells, 2. Quest Nutrition, 3. RXBAR - Asked ChatGPT "What are the best protein bar brands?": 1. Barebells, 2. Quest Nutrition, 3. RXBAR, 4. ALOHA, 5. Pure Protein - Asked ChatGPT "What's the best protein bar brand for a post-workout snack?": 1. Barebells, 2. Quest Nutrition, 3. RXBAR, 4. Pure Protein - Searched Google, AI Overview "best protein bars": 1. RXBAR, 2. Barebells - Searched Google, AI Overview "high protein snack bars": 1. Quest Nutrition, 2. Pure Protein, 3. RXBAR, 4. Barebells Not named in any answer: BUILT, TRUBAR, GoMacro and Misfits. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for protein bar brands worldwide in September 2026? - In September 2026, RXBAR overtook GoMacro and Pure Protein to rank 5th among protein bar brands worldwide, with 4.1% of the searches. - Pure Protein’s share of searches among protein bar brands worldwide has gained ground for 3 months in a row, from 2.4% to 3.4% in September 2026. - Estimated monthly branded searches for Misfits worldwide fell 10.6% over 12 measured months, from 17.3K to 15.4K in September 2026. ## Month by month | Month | Misfits estimated searches | Misfits Share of Search | Misfits rank | Pure Protein estimated searches | Pure Protein Share of Search | Pure Protein rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.3K | 2% | 8 | 27.1K | 3.1% | 6 | | Nov 2025 | 16.1K | 2.1% | 8 | 22.2K | 2.9% | 6 | | Dec 2025 | 14.9K | 2.4% | 8 | 18.1K | 2.9% | 7 | | Jan 2026 | 29.3K | 2.6% | 8 | 33.1K | 2.9% | 6 | | Feb 2026 | 23K | 2.3% | 8 | 27.1K | 2.7% | 6 | | Mar 2026 | 23.1K | 2.3% | 8 | 27.1K | 2.7% | 7 | | Apr 2026 | 22.8K | 2.4% | 8 | 27.1K | 2.8% | 6 | | May 2026 | 22.9K | 2.5% | 8 | 27.1K | 2.9% | 6 | | Jun 2026 | 18.7K | 2% | 8 | 22.2K | 2.4% | 7 | | Jul 2026 | 22.9K | 2.5% | 7 | 22.2K | 2.5% | 8 | | Aug 2026 | 18.7K | 2.1% | 8 | 27.1K | 3.1% | 6 | | Sep 2026 | 15.4K | 1.9% | 8 | 27.1K | 3.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Misfits’ and Pure Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Misfits**: Measured on the search terms “misfits bars”, “misfits health”, “misfits protein” and “misfits protein bars”, summed into one figure. - **Pure Protein**: Measured on the search term “pure protein”. - [Misfits profile](/demand/global-en/brands/misfits) - [Pure Protein profile](/demand/global-en/brands/pure-protein) - [All protein bar brands worldwide](/demand/global-en/categories/protein-bar-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Misfits or Pure Protein more popular in search? In September 2026, Pure Protein had more branded searches than Misfits among protein bar brands worldwide. Pure Protein had about 27,100 branded searches, while Misfits had 15,400. Pure Protein made up 3.4% of all protein bar brand searches we track, and Misfits accounted for 1.9%. ## Cite this page Brandwave. "Misfits vs Pure Protein: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/misfits-vs-pure-protein This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/misfits-vs-pure-protein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.