---
title: "Mio vs Tree Hut: Which is more popular by branded search?"
description: "Which is more popular in search, Mio or Tree Hut? Compare estimated monthly branded-search demand and Share of Search inside the Body scrub set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mio-vs-tree-hut"
publisher: "Brandwave"
---

# Mio vs Tree Hut: Which is more popular by branded search?

Which is more popular in search, Mio or Tree Hut? Compare estimated monthly branded-search demand and Share of Search inside the Body scrub set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mio and Tree Hut
- **Competitive set**: Body scrub
- **Market**: Global
- **Month measured**: Aug 2026
- **Mio Share of Search**: 0.03%
- **Tree Hut Share of Search**: 4.4%

## Which is more popular in search, Mio or Tree Hut?

- In August 2026, Tree Hut had more branded searches than Mio among body scrub worldwide. Tree Hut was estimated to have 27.1K branded searches compared to Mio’s 210, and held a 4.4% Share of Search versus Mio’s 0.03%.
- Tree Hut was ahead of Mio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mio’s estimated Share of Search among body scrub worldwide moved from 0.09% to 0.03%, and its estimated monthly branded searches moved from 320 to 210.
- Across the 11 months ending August 2026, Tree Hut’s estimated Share of Search among body scrub worldwide moved from 14.2% to 4.4%, and its estimated monthly branded searches moved from 49.5K to 27.1K.

## How did search popularity change for body scrub worldwide in August 2026?

- In August 2026, Tree Hut lost estimated Share of Search among body scrub worldwide, from 5.3% to 4.4%.
- In August 2026, Mio fell from 5th to 6th among body scrub worldwide.

## Month by month

| Month | Mio estimated searches | Mio Share of Search | Mio rank | Tree Hut estimated searches | Tree Hut Share of Search | Tree Hut rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.09% | 6 | 49.5K | 14.2% | 3 |
| Nov 2025 | 260 | 0.07% | 6 | 90.5K | 24.4% | 2 |
| Dec 2025 | 260 | 0.07% | 6 | 90.5K | 25.6% | 3 |
| Jan 2026 | 320 | 0.1% | 6 | 40.5K | 12.2% | 3 |
| Feb 2026 | 210 | 0.08% | 6 | 33.1K | 12.2% | 3 |
| Mar 2026 | 320 | 0.09% | 5 | 27.1K | 7.4% | 3 |
| Apr 2026 | 260 | 0.07% | 5 | 27.1K | 7.4% | 3 |
| May 2026 | 210 | 0.04% | 6 | 27.1K | 5.3% | 3 |
| Jun 2026 | 210 | 0.05% | 6 | 27.1K | 6.4% | 3 |
| Jul 2026 | 210 | 0.04% | 5 | 27.1K | 5.3% | 3 |
| Aug 2026 | 210 | 0.03% | 6 | 27.1K | 4.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mio’s and Tree Hut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mio**: Measured on the search term “mio skincare”.
- **Tree Hut**: Measured on the search term “tree hut scrub”.

- [Mio profile](/demand/global-en/brands/mio)
- [Tree Hut profile](/demand/global-en/brands/tree-hut)
- [All body scrub worldwide](/demand/global-en/categories/body-scrub): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mio or Tree Hut?

In August 2026, Tree Hut had more branded searches than Mio among body scrub worldwide. Tree Hut was estimated to have 27.1K branded searches compared to Mio’s 210, and held a 4.4% Share of Search versus Mio’s 0.03%.

## Cite this page

Brandwave. "Mio vs Tree Hut: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mio-vs-tree-hut

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mio-vs-tree-hut. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.