---
title: "Mio vs St. Ives: Which is more popular by branded search?"
description: "Which is more popular in search, Mio or St. Ives? Compare estimated monthly branded-search demand and Share of Search inside the Body scrub set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mio-vs-st-ives"
publisher: "Brandwave"
---

# Mio vs St. Ives: Which is more popular by branded search?

Which is more popular in search, Mio or St. Ives? Compare estimated monthly branded-search demand and Share of Search inside the Body scrub set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mio and St. Ives
- **Competitive set**: Body scrub
- **Market**: Global
- **Month measured**: Aug 2026
- **Mio Share of Search**: 0.03%
- **St. Ives Share of Search**: 89.5%

## Which is more popular in search, Mio or St. Ives?

- In August 2026, St. Ives had more branded searches than Mio among body scrub worldwide. St. Ives was estimated to have 550K branded searches compared to Mio’s 210, and held an 89.5% Share of Search versus Mio’s 0.03%.
- St. Ives was ahead of Mio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mio’s estimated Share of Search among body scrub worldwide moved from 0.09% to 0.03%, and its estimated monthly branded searches moved from 320 to 210.
- Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide moved from 70.4% to 89.5%, and its estimated monthly branded searches moved from 246K to 550K.

## How did search popularity change for body scrub worldwide in August 2026?

- In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 87.5% to 89.5%.
- In August 2026, Mio fell from 5th to 6th among body scrub worldwide.

## Month by month

| Month | Mio estimated searches | Mio Share of Search | Mio rank | St. Ives estimated searches | St. Ives Share of Search | St. Ives rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.09% | 6 | 246K | 70.4% | 1 |
| Nov 2025 | 260 | 0.07% | 6 | 201K | 54.3% | 1 |
| Dec 2025 | 260 | 0.07% | 6 | 165K | 46.7% | 1 |
| Jan 2026 | 320 | 0.1% | 6 | 246K | 74.1% | 1 |
| Feb 2026 | 210 | 0.08% | 6 | 201K | 74.1% | 1 |
| Mar 2026 | 320 | 0.09% | 5 | 301K | 82.2% | 1 |
| Apr 2026 | 260 | 0.07% | 5 | 301K | 82.4% | 1 |
| May 2026 | 210 | 0.04% | 6 | 450K | 87.4% | 1 |
| Jun 2026 | 210 | 0.05% | 6 | 368K | 86.3% | 1 |
| Jul 2026 | 210 | 0.04% | 5 | 450K | 87.5% | 1 |
| Aug 2026 | 210 | 0.03% | 6 | 550K | 89.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mio’s and St. Ives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mio**: Measured on the search term “mio skincare”.
- **St. Ives**: Measured on the search term “st ives”.

- [Mio profile](/demand/global-en/brands/mio)
- [St. Ives profile](/demand/global-en/brands/st-ives)
- [All body scrub worldwide](/demand/global-en/categories/body-scrub): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mio or St. Ives?

In August 2026, St. Ives had more branded searches than Mio among body scrub worldwide. St. Ives was estimated to have 550K branded searches compared to Mio’s 210, and held an 89.5% Share of Search versus Mio’s 0.03%.

## Cite this page

Brandwave. "Mio vs St. Ives: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mio-vs-st-ives

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mio-vs-st-ives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.